Fundraising is a serious endeavor that requires hard work if an organisation aims to tread upon the path of success. However, myths get in the way and may even deter leaders and members from succeeding. It is essential to know the truths and myths about fundraising so you will be able to move forward and make the most out of raising funds and friends.
Myth #1:If you are new to fundraising, you may think that the entire process is indeed a mystery. Someone who has ventured into fundraising will surely feel discouraged when rejection is experienced. Nobody wants to be held accountable for the mistakes they commit and this is where the problem lies.
Myth #2:Another reason fundraising fails is when you are in doubt of your organisation's ability to succeed. While you need to have a prove track record to raise money successfully, this is not the be-all-and-end-all of raising money. There are development officers who have check members' qualification to ensure great talents are nurtured and utilised.
Myth #3: Many organisations only turn to large companies when asking money for the belief that this will be the only way someone can obtain sufficient help. Everyone can contribute to the success of your organisation regardless of the amount they decide to donate.
Truth #1: Support must be earned as you do not get it instantly. Organisations must prove to potential supporters that they are efficient in delivering what they have promised. Trust and transparency must be present as these are also the keys to fundraising success. If you have a mindset that support is always available to fundraising organisations, you will not be to get the results you are looking for.
Truth #2: Successful fundraising does not happen in an instant because you need to have a proper strategy in place. This means you need to plan, execute and assess. It means you should be keen on details and know what your organisation needs.
Truth #3: There is no such thing as the right moment when asking donors because prospects will reject you if your organisation does not reflect your mission. Soliciting from donors, does not require any perfect timing because you can ask any time. You just need to invest in creating a fundraising story that connects with people. A fundraising letter that creates a strong impact on your donor will definitely win the prospect's approval.