Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

3 Rules of School Fundraising Etiquette Every Parent Should Know

3 Rules of School Fundraising Etiquette Every Parent Should Know

Charity begins at home. This is why as parents, we should set a good example to our children by sharing with those who are in need. Everybody will agree that the most challenging part of fundraising is searching for willing donors. Trust is one issue that will hinder parents from materialising a fundraising plan. In organising a school fundraising, we, parents should have an active participation in making sure that our children are involved in the preparation process. While our children may be excited about the thought, not all of them knows the concept of giving. Since we should lead by example, here are 3 golden rules of school fundraising etiquette:

1. Make a good impression.

We are our kids' role model and what we do, they will certainly emulate. This is why it is vital for each one of us to make a good impression by possessing the qualities that will make the event a success. For instance, if we ask a prospective donor to participate in the event and they refused, we should not be upset especially in front of our kids. Rejection should not be the reason to stop trying. We should take it as a challenge. Maybe we are not creative or persuasive enough. If we show to our kids that we are easily put off by a simple no, our kids will never step out of their comfort zone to try something new. 

2. Have accountability for the money raised.

Our kids may wonder where the money we raise goes. Being truthful and transparent gives our kids an idea that we are not wasting people's money. If we receive money intended to support the event, we are responsible for explaining to our kids how we are going to use it. Don't allow kids or donors to keep on guessing about the funds we raised. 

3. Say "thank you"

We often teach our kids to be grateful for the things they receive from us and we should not be exempted as well because they look up to us. If we do not lead by example, they will never realize the importance of gratitude. Not everyone can make a donation especially when people have trust issues. It is already a big thing when people choose to donate when they can spend their money for something else instead. When kids are taught about the importance of being grateful, saying thank you to anyone who has done them favors will become a natural thing to do. 

3 Ways To Make Your Fundraising Event Memorable

3 Ways To Make Your Fundraising Event Memorable

It takes compassion and commitment to succeed in fundraising. If you don't have a heart to serve people and to influence others to reach a common goal, your fundraising event will remain a dream. They say that it takes an effective leader to  spearhead an event as challenging as fundraising. However, everyone can become a good leader by keeping a few habits in mind. Here are ways you can make your first fundraising event memorable to your members, supporters and donors:

1. Keep everyone in your organisation involved. 

It is not easy to organise a fundraising event when you do not delegate tasks to everyone in your organisation. Prior to organising an event, it is essential that you profile each member so you will know what they are capable of doing. Is someone good at interacting with other people? Do you have some creatives that can give life to a boring theme? Find out how each member of your organisation can contribute to your event. Scheduling a weekly meeting will put things in perspective. It will also be a great way for you to get to know your members more. Aside from staff or members, you should also keep donors and volunteers involved. They can make your job easier by contributing some insightful thoughts and ideas. 

2. Discuss challenges and their solutions.

Things will not always go as planned. There are instances when you will encounter challenges that will hinder you from succeeding. Whenever there are problems, make it a point to sort them out as quickly as possible. If one of your members have difficulties finishing a task, you should be the first person to find out about the root cause of the problem. People can get easily stressed when they think their efforts are going to waste. Before the situation takes a turn for the worse, talk to your team to know how you will be able to solve the problem together. Look for signs of fatigue as this can also affect your staff's performance. 

3. Plan an event that your target audience can relate to.

A fundraising event should tell a story that your audience can connect with. When your event creates an emotional connection, it will not take much of an effort to win your audience's hearts. Make your research so you will know what your audience wants. Even your staff should participate in profiling your target audience. Everyone in your community must also be informed so they will have an idea how they can volunteer and support the event. 

Why Schools Need Strong Fundraising Plan?

Why Schools Need Strong Fundraising Plan?

Schools raise funds for a number of reasons-new programs, maintain academic excellence, complete capital projects, scholarships and the list goes on. Some schools manage to survive while others are struggling. The main reason for the success of other schools is that they have a well-crafted plan. If your school simply organises a fundraising event without creating a plan, here are three reasons you should start writing a strong fundraising plan:

1. Fundraising plans let you see the big picture

School fundraising is not an easy task because it requires every member of the organisation to participate. From the smallest to the largest details, everyone needs to be involved. This is when things get tough because not everyone can commit to supporting the event due to other obligations. So how do you handle your overall fundraising strategy? Fundraising plans are going to be instrumental to this process. A written fundraising plan will help you see the whole picture. It allows you to outline your donor funnel and create ideas on how you can cultivate them. A fundraising plan should have a strategic framework which provides the tactics you use on a daily basis. The plan will help your school in terms of ensuring that the strategies are cohesive and sound. 

2. Fundraising plans ensure that the entire team is working together

Does your organisation come into a situation where your priorities are not aligned with the rest of your members? It is easy to get frustrated and confused when you and your team members are not on the same page. With a written fundraising plan, you will be able to make sure that all of you are working towards the same goals. When everyone is working together, it is not difficult for the organisation to help and support each other. 

3. Fundraising plans provide accountability

Fundraising plans provide members deadlines and responsibilities. Deadlines ensure that goals are completed and responsibilities ensure that the people assigned to perform each task accomplish each step. If you do not have any detailed deadlines and responsibilities, fundraising plans will not be executed properly. Aside from deadlines and responsibilities, the plan will also provide accountability, which is necessary for your development program. Once steps are properly outlined, you will be able to get board members, administration, consultants, alumni groups, parents and development staff involved in the planning process. 

All schools, no matter the size should focus on creating a fundraising plan not only to raise money, but also to thrive in the competitive environment of fundraising. 

What Makes A Fundraising Event Successful?

What Makes A Fundraising Event Successful?

Organising a fundraising event is one way to promote a fundraiser. Although they can be a great avenue for generating funds and attracting supporters and donors, it takes a careful planning to succeed. An event plan helps you to identify the areas you need to improve. It also gives you some insights on how well your organisation is performing. There are 5 major components you need to incorporate into your event plan:

1. Objective

Before you do anything else, start with deciding what the objective of your event is. Do you have goals to accomplish? Do you only intend to raise money or gain publicity? It is possible for some organisations to have more than one goal. Knowing the details for your event will help you to set up additional goals for your organisation. 

2. Goal

Once you have determined your objective, the next to consider is creating a goal. Your goal should be carefully planned. A goal can be long term or only focused on one event. Make sure your members are involved with the planning. Schedule a meeting with the rest of your team members so you can discuss your fundraising goal. The goals to set must also be realistic to prevent frustrating your team. 

3. Leadership

What is a goal without trusted leaders to execute plans? Leaders will be responsible for encouraging other team members to participate and contribute to the event. Aside from running the event, leaders will also ensure that fundraising goals are reached. 

4. Target Audience

Your organisation should also determine its target audience. If it is a general fundraiser that everyone can participate in, make sure professionals, parents and business people are invited. If your event is focused on a specific group of people. It is important to decide who you will invite to your fundraising event. 

5. Marketing

People will never know that you have an upcoming event unless you market it to your target audience. A marketing plan will be instrumental to promoting a fundraising event. Make sure it has all the elements needed for everyone to informed. Marketing your fundraising event can be done in many ways: direct mail, word of mouth, mailed invitations and the most popular, social media. 

6. Gratitude

The success of a fundraising event is not just because of leaders but also because of the volunteers, contributors, staff and other participants in the community. Do not forget to thank them by sending thank-you notes to everyone involved in the event. Everyone who feels appreciated will not hesitate to extend their help on your next event.

Simple Ways To Promote A Fundraising Event On Facebook

Simple Ways To Promote A Fundraising Event On Facebook

In today's digital age, Facebook is one of the most used platforms to engage existing and potential customers. However, utilising Facebook to nurture your fanbase is not easy if you do not know which features you are going to use. In order to keep your followers updated, it is essential to post updates, reply to comments and monitor Facebook activity on a regular basis. If you have an upcoming fundraising event, promoting it on Facebook is also a great idea. Here's how you can promote your event:

1. Track how your Facebook Page is doing

Paying attention to details will help you determine how your page is doing in terms of customer engagement. Check comments and updates as this will enable you track your page activity. There are two ways for you to respond faster. Add your Facebook Page to your favorites and enable email notification so you can get updates in real time.  

2. Enable Private Messaging

Things will not always be smooth sailing as you will encounter all sorts of problems along the way. Your donation page may not work properly or fundraisers may have urgent questions that you need to answer right away. Your availability is important in this stage. When you turn on private messages, it will be easy for you to respond to inquiries and resolve problems. Once the campaign is over, all you have to do is to remove the feature. 

3. Allow people to post to your Facebook page

It is not only your followers who can see your page. If they post an update to your page, their friends will also be exposed to your campaign. This is why letting people post to your page should be the best practice to follow to give you an opportunity to gain wider public reach. 

4. Boost posts

Your engagement rate should also be something you should pay close attention to when promoting your fundraising event. Boost posts with the highest engagement rate. 

5. Update your Facebook Cover Image

If you have an upcoming event, don't forget to update your cover image as well. Doing so will highlight your fundraising event. It is also essential that you include relevant links or hashtags in the cover description.

Facebook is a wonderful tool to connect with supporters, donors and volunteers. When it is properly utilised, you will be able to reach your goals not only in terms of engagement but also when it comes to increasing your donors and supporters.

The Benefits Of School Fundraising To Students And Parents

The Benefits Of School Fundraising To Students And Parents

Our parents are the ones teaching us to share and be kind to others. As we step out of our loving and caring abode, our teachers take over in instilling good values. Schools design reward systems to recognise great deeds from students. These rewards become motivations to display exemplary behavior. 

However, it isn't everyday that students are taught about the importance of helping others. Sure, there are instances when students are asked to help someone struggling at tough subjects, but the sense of fulfilment ends when goals are finally accomplished. The value of sharing requires long-term effort. If there is a community that fosters generosity, students will adopt these values as they grow. 

For schools that have not yet introduced fundraising to students, here is how the students can benefit from it:

Exploring The Students' Creative Side

Brainstorming is an important stage of fundraising. The campaigns and events will not exist without the students' creative ideas. Every month or every quarter, schools arrange meetings with students and parents. The purpose of the meeting is to know how fundraising can be enjoyable and interesting to parents and children alike. Being imaginative is essential to the success of fundraising. Not only does it encourage creativity, but it also makes use of students' imagination. 

Instilling The Importance Of Sharing 

Giving students an opportunity to share with others is indeed rewarding. Schools often start at an early age so later on, giving or sharing will become a natural thing for children. Sharing is habit-forming especially when children see that people are happy to receive gifts or donation from them. 

Knowing The Essence Of Teamwork

Students join clubs or maintain excellent grades for good reasons. One of which is to accomplish a certain goal. Working with others is an entirely different thing. When you are trying to maintain your good grades, you will only have to think about yourself. If you fail, you will be the only person held accountable for the failure. However, when you work with others, it will be team effort. There will be no finger pointing as everyone contributes to the success or failure of an organisation. This is when kids are taught to become a team player. To think about compromising and acting appropriately to address challenges and achieve group goals. 

The Benefits To Parents

When parents are participating in school fundraising, they too will play a more active role in their children's lives. Aside from the great opportunity to spend some quality time with their children, they will also be more involved in school activities. Even parents will acquire a sense of satisfaction when they have contributed to the success of the school fundraising event. 

Problems Faced When Fundraising

Problems Faced When Fundraising

Some organisations are struggling to accomplish their fundraising goals while others achieve them effortlessly. Successful organisations are not immune to problems. They too have encountered a lot of challenges before savoring the fruits of their hard work. They still have occasional setbacks, but they have strategies in place to face these problems. Identifying problems and knowing how to deal with them will increase your chances of succeeding in fundraising. 

1. Everything gets boring

Routines make your members lose their motivation to continue. Repetitive tasks hinder you from using your creativity and imagination. While it is unavoidable to repeat tasks, variations will prevent boredom. There should be proper intervals so you can avoid using these techniques excessively. 

If you want to foster creativity and stop being repetitive, explore on subjects such as business models, fundraising strategies, art and design and even relationship building so you will know how to improve your fundraising approaches. You can also identify various aspects of your organisation that will help you understand your strengths and weaknesses. 

2. Not delegating the tasks to the right person

Doing all the work can be stressful and may even be the cause for you to lose your motivation. Getting everyone involved will prevent any inclination to take more than you can handle. Even if you are the leader of your organisation, you need to loosen up by distributing the tasks to your teams. You work smarter not harder when you get everyone in the organisation involved. 

3. Uninspired Volunteers

Your volunteers are one of your greatest assets. When they lose focus on your common goal and they are no longer motivated to make an effort to make the campaign or event successful, there is a problem you need to resolve. Volunteers may be exhausted that they no longer look forward to carrying out the task you assign to them. You will need to analyse if you are setting realistic goals. If they need help, get additional people so the campaign will be able to move smoothly. Check their schedule and identify the tasks they resonate with. They are going to deliver a great performance this way. 

4. Outdated Website

Your website represents your organisation. It should provide essential information to your audience about your mission, vision and objective. Your website informs your members, volunteers, donors or supporters about any activities or events that they can participate in. When people do not feel connected with your organisation, it might be because your website does not talk much about your cause. Use your website to send your message to supporters. Make it a point to add relevant and engaging content. Make your website user friendly and professional looking. Having rich media content will capture your audience's interest. 

Tips For Arranging A School Fundraiser

Tips For Arranging A School Fundraiser

It is common for schools to hold fundraisers because there are lots of potential donors and supporters who can actively participate in the event. Fundraising requires effort and commitment to reap long-term success. Aside from reaching out to parents, identifying the talents and skills that can benefit your organisation will increase the likelihood of success. 

Why do fundraising leaders arrange a school fundraiser? School trips, clubs and teams have activities that require students to shell out cash. The cash will be used for repairs, uniforms and many others. When the financial support is not enough, one way to achieve these goals is by raising funds. While it is easy to encourage students to participate, the real challenge will be in getting the right people to support your cause. 

When you brainstorm ideas, students, school staff, teachers and parents should use their creativity to make fundraising more interesting.

Keeping the fun in fundraising

There is a higher rate of participation when you keep your fundraising event fun for everyone. Although it is undeniable that fundraisers require commitment to work towards a common goal, making it a social event will lighten the workload. Smaller goals and milestones when recognised can have a positive impact on your participants. Rewarding your team will also keep them motivated and raise their morale. 

School Fundraising Ideas

1. School Colour Fun Run

Fun Run can complement an existing school event. It uses Holi Colour Powder pre-packed in spray bottles. If you are organising a fun walk-a-thon, you can also include fun run so participants who would like to kick their physical activity up a notch will have a different option. This fundraiser is easy to set up and can generate up to 70% clear profit. 

2. Chocolate Fundraiser

A chocolate fundraising program is appealing to children and adults alike. When arranging a chocolate fundraiser, make sure that you offer a range of flavours. You can earn as much as 50% profit from chocolate fundraiser. 

3. Cookie and Biscuit Dough Fundraiser

You can bake delicious and mouth-watering cookies from the tub of cookie dough. It is one of the most popular fundraisers in Australia. It is ideal for schools because the fundraiser does not require a lot of hardwork to set up. 

4. School Spell-a-thon Fundraiser

If you want a fundraiser with educational outcome, school spell-a-thon is a great idea to consider. You can generate as much as 70% profit from this fundraising idea. Most suppliers will set up the fundraiser for you. All you have to do is to set your spell-a-thon date. A word list will also be provided to each year level. You will also have the option to use your own word lists.

How To Be A Great First Time Fundraising Coordinator

How To Be A Great First Time Fundraising Coordinator

Volunteering for a fundraising organisation is a great experience as you get to support a cause and meet friends who share the same goals and interests as you do. If you have not volunteered before, the thought of shouldering some major responsibilities can be intimidating. 

The first step to preparing yourself in becoming one of the fundraising coordinators is by requesting a short meeting with the previous coordinator. Handing over the reign may not be an easy task as you need to be familiar with the ins and outs of fundraising. The information may be too much for you but keeping a few important things in mind will ensure you are on the right track. 

Delegate the task to other volunteers

It can be overwhelming to carry out the task by yourself. You still need a team of dedicated volunteers to help you get things done. Aside from raising funds, there are other goals you need to accomplish. These are small goals that when left unaccomplished can accumulate into bigger problems. Talk to other volunteers so you can get some help. 

Do a thorough research

Choosing a fundraising project is challenging as you need to make sure that it is aligned with your organisation's mission. Sometimes, members choose a popular fundraiser. Just because everyone chooses it does not mean that it will also work for your organisation. Doing some research will give you some insights on the fundraising project that is suitable to your objective, mission and vision. 

Use your creativity 

Being creative opens doors to better ideas. If you intend to sell cookies, think about giving it a twist. If there are many fundraising organisations in your town running the same fundraiser, there is no need to change yours. Bank on your creativity as this can capture your supporters' attention. Add fun in fundraising so the event will be a memorable experience for everyone. 

Reward volunteers

Aside from giving verbal recognition, small rewards and prizes are also essential to keeping your volunteers motivated. The milestone you accomplish on a daily basis plays a big role in achieving greater goals. However, the road to crossing the finish line is not easy. This is why you need to reward your volunteers to encourage regular participation. 

Make yourself available

Volunteers may have questions regarding your fundraising project. While you may not be physically present, being available most of the time makes a difference. Make sure your contact information is available to your members or volunteers. 

Steps To Organising Your Fundraising Strategy

Steps To Organising Your Fundraising Strategy

What happens to a fundraising organisation that goes into a fundraiser without creating a solid and long-term strategy? In an event, you cannot simply say you are going to run a fundraiser and hope for the best. Strategies are your cushion in case you fail. You will know what you are going to do next if results are not as excellent as you expect. Meetings are supposed to help you identify opportunities and threats so you will know the areas you have to improve. 

Organising a Strategy Meeting

Meetings are composed of too many people including your board members, volunteers and donors. A strategy meeting should be comprised of key persons that will be instrumental to the success of your event. Although you are running a fundraising group, this does not mean that you should allow every single person to participate in your meeting. You cannot get anything done if you share your strategy with everyone. Elected officials in your organisations are the ones that must be involved in your strategy meeting. You can also invite one or two active volunteers. 

Create an Outline of your Tasks and Development

Aside from raising funds, there can be too many other goals that you should focus on to ensure fundraising success. These goals can be accomplished if you are going to divide larger tasks into smaller ones. You will also need to create a timeline so you will know whether or not you are setting realistic goals. How long should you wait to accomplish a specific goal? Outlining your tasks will give you an idea what needs to be done. 

There are many tasks involved in fundraising such as ordering products, distributing them, getting volunteers to sell and creating publicity. When creating a timeline to accomplish these goals, it is essential to break tasks into weekly goals. Accomplishing these goals involve taking timelines and milestones into consideration. Do you have readable charts that everyone in your organisation can see? Solid volunteers are also necessary so you can accomplish financial goals. When each milestone is reached, give small rewards and recognitions to keep your volunteers motivated. You can also retain the momentum this way. 

Planning is an essential step to ensure fundraising success. It plays an important role in creating a strategy. Knowing the goals you have accomplished by keeping careful records will help you know the direction your fundraising organisation is taking. 

How To Run A Scratch Card Fundraiser?

How To Run A Scratch Card Fundraiser?

For a small group, running a scratch card fundraiser is a good idea because it is easy to set up. Although they are simple, organisations get to earn high profits and support a cause. Even a large group can run this fundraiser and the more people participating the more funds you will raise. 

There are a few steps to follow in running a scratch card fundraiser:

1. Place an order of your scratch cards

It only takes a few minutes to order your scratch cards. These cards are generally inexpensive, but you can raise as much as $100, which is enough for your cause. Some cards can also be customised so that they reflect your groups' personality. However, it is important to take note that organisations should not overcommit by ordering too many cards. 

2. Explain the mechanics before handing out the cards

It is also essential for organisations to explain how to use the scratch cards before handing them out to groups. More often than not, each person should take one card, but there are people who may take two or three cards. Once everyone understands the rules, it will be easy for fundraisers to maximise profits. 

3. Search for donors

There are many ways you can search for potential donors. You can either go around with your scratch cards as a way of soliciting donations or you can also turn to online fundraising to look for donors. It is important that you have a fundraising team that will go around to give the cards. The team will also be the ones to search for willing participants who will scratch out dots and make a donation. Communicating rules to participants is also encouraged to ensure that they understand the rules. It is easy for donors to think they are tricked into a donation if rules are not properly explained to them.

4. Pool your money

Once all cards have been scratched, each card will cost $100. This will enable you to generate 95% profit especially if the price of each card is at $5.  

Scratch card fundraisers may be a low cost way to raise money, but it can generate a decent profit. Whether you are small or large group, scratch card fundraisers is suitable for you. As an organisation, it is also important to talk to the fundraiser to know more about scratch card tips you can use. 

5 Digital Fundraising Practices To Attract Supporters

5 Digital Fundraising Practices To Attract Supporters

Fundraising organisations turn to the Internet to maximise results. In the digital age, social media is king. If you have limited budgets, online fundraising can make a lot of difference. An effective fundraising strategy requires consistency. Just because you are using online fundraising does not necessarily mean that you are going to get immediate results. An efficient digital fundraising strategy requires providing relevant information to your target audience and establishing strong online presence. There are 5 best practices you can follow to ensure a successful online fundraising campaign. 

1. Improve your digital engagement

There are four ways you can improve your online and offline presence: newsletters, social media, media and advertisements. Marketing is not only meant for the business world as you can also raise awareness by capturing people's attention. The only reason it is difficult for your organisation to tap into your target audience is when audience is not fully aware of your mission and objective. 

2. Reach a broader audience using your mobile phone

Nowadays, it is more convenient for supporters to get updates using their mobile phones. Having a website that is mobile responsive can increase your audience. To maintain high search rankings, use Google+. To spread or raise awareness, use Facebook. You can also give people options to make donations using Apple pay and Google pay. This option is convenient for your supporters as they are no longer required to log into the computer. 

3. Add meaningful photos with the story

A compelling story will not be complete without photos. When potential donors do not have time to read your story, your photos will tell them who you are helping. High resolution photos are essential especially if you intend to upload them to your website. 

4. Refresh your website

It is not enough that you build a website and forget about it afterwards. You will only engage donors if you refresh your website by updating its visuals and over-all content. It is also an advantage if you always tell your story so donors will know what you have been up to. Even font and color choices matter. Make sure they are strong and cohesive. 

5. Jump on the social media bandwagon

Digital fundraising will not be complete without using social media sites. Since one of your objectives is to create stronger online presence, a digital platform such as the social media can boost your fundraising efforts. When using social media, it is important that you follow policy in engaging social media trends. Use social media in spreading awareness and establishing strong ties with other fundraising organisations. 

4 Ideas To Add Energy To Your Fundraising Events

4 Ideas To Add Energy To Your Fundraising Events

Every fundraising event creates a developmental milestone for organisations. The events help you gauge whether your strategic plans are working or not. They are also used as basis to determine if your organisation is heading towards the right direction. Organising a fundraising event creates mixed feelings: excitement, fear, joy and sometimes, frustration. The success of the events depends on your planning. Things will work well if you use tried and true methods. Here are some forward-thinking ideas, you might want to try. 

1. Plan Interesting Events

One way to keep donors, volunteers and supporters interested in the event is by innovating your events. Keep your donors in mind by finding out about the things that capture their interest. When you engage donors, it should yield long-term results. Innovating events involve combining events, creating full experiences  and modernising your approaches. 

Combining events prevents boredom. Instead of concentrating on an auction, you can also include other activities such as scratch card fundraisers, fun run and much more. One thing you have to remember is that the fundraisers should match your target audience. Since the use of technology is popular nowadays, it is also necessary to modernise your silent auctions. When you host a fundraising event, add something fresh and fun so they will look forward to the event. 

2. Integrate Mobile Devices into Your Event

It will be easy to tap into younger audiences if you use mobile devices to connect with them. Your audience needs to have the option to donate conveniently at their own time. Accepting text donations and making your website available for them will help you gain the support you need. It is also essential to provide multiple options to your target audience. When using mobile solutions for your fundraising event, make sure that your interface is secure as users' personal information must be kept private. 

3. Tap into Social Media

Aside from making it mobile, staying social will also give your supporters the opportunity to get to know your fundraising event. The social media platforms such as Facebook allows you to broadcast a video feed, post updates and give followers information about your event. Many supporters find it more convenient to check your Facebook page than read newsletters. 

Keep your page updated by sharing content, videos and even images related to the event. It is also easy to integrate social fun into your event if you have a social media strategy because it increases your public reach. 

4. Build an Event Website

Aside from newsletters, social media and direct mail, you will also need to create a custom event website that will provide the exact details of the event. There are questions that are best answered by your website so make sure this is also available to your target audience. A dedicated website for your fundraising event will help supporters get an idea of your organisation's objective, mission and values. When creating an event website, your images, logos and even color scheme should match your organisation. 

Tips For Organising A School Fun Run

Tips For Organising A School Fun Run

Schools organise a fun run to promote physical fitness. The fundraising event is participated by students, teachers and parents. Students are the ones that collect donations based on their personal performance and pledges. School fun run is considered one of the most popular fundraisers and its success depends on the participants' level of performance and financial support. Fun run is intended to raise money for various causes. Although it is not a new idea, it is considered to be appealing to parent groups. 

Organising fun runs is no easy task. Whatever your objectives are, you need to make sure that you accomplish your goals. One of the most important things you need to keep in mind if you are going to organise fun runs is to encourage participation among students. Since students play a major role in ensuring fundraising success, it is essential to know the key things that will capture their interest. 

What are the keys for success?

Fun runs require strong leadership and advance planning. Although it is not as complicated as a silent auction, planning ahead of time is important so you can notify school staff, students and parents. You can encourage participation and increase the chances of success if everyone is aware of the event. Not all parents may be aware of the how fun runs work. Educating them about its concept will be a huge help. 

Aside from parents, school staff must also be educated so they can offer their full support. Clear communication with teachers about the role they should play will also be necessary. Getting teachers on board should also involve reassuring teachers that they have all the resources to make the event memorable. 

Establish a well-organised group

The workload can be overwhelming if you are organising a school fun run. This is the perfect time to break the workload into sub groups. It is easy to delegate tasks if you know the people who are going to take care of them. Avoid situations where volunteers get stuck with monumental load. Build a strong team that will help you get every task done. Fun runs require long-term commitment. Choose people that are committed and hard-working. 

When it comes to creating a systematic plan, starting months in advance helps you analyse where the problem lies. If you need to change some plans, advance planning will take you in the right direction. When setting goals, make sure you are realistic about your potential financial success. Think about the gross profit and find out whether or not it is reasonable. 

5 Steps To Evaluating Your Fundraising Campaign

5 Steps To Evaluating Your Fundraising Campaign

When you are running a fundraising campaign, there is no guarantee that it will be successful. Just because your campaign did not succeed does not mean you should quit. The feedback from your community can help you improve your strategies. It is also essential to come up with improvement question. This way, you will know which areas you need to improve. Evaluating your fundraising campaign helps you reach new levels especially if you are running a campaign every year. Here are the steps to evaluating your campaign. 

1. Analyse your data

At the end of your fundraising campaign, gather the data you need to analyse strengths and weaknesses. Find out whether you have met your goal or you have fallen short. Having numbers in hand will give you an idea about your performance. You can also use the data as your starting point when it comes to getting some additional donors that can help you with your fundraising campaign. Your data will also serve as your roadmap that will lead you to the direction you are going to take. 

2. Continue to evaluate

Even if you have succeeded in running a fundraising campaign, there will still be a lot of room for improvement. If you used to accommodate a small community, your success can lead you to setting bigger goals. With bigger goals to accomplish, this will include creating new strategies. Keep in mind that you need to have continuous improvement as you go along. You will need to repeat the evaluation process as you set new goals. 

3. Stay focused

It is easy to lose track of your goals and mission when there are so many things left to do. A successful fundraising organisation stay focused on the mission to ensure it is successfully completed. You can raise more money if you know where to put your focus on. Come up with qualitative questions that will enable you to get a better idea of your campaign and its mission. 

4. Have a forward-thinking mindset

Setting goals should not be a one-time thing. Since running a fundraising campaign needs commitment, have a future-focused evaluation. It helps you set goals for next year. Being prepared for your future campaigns will give confidence to solve problems. In this process, you will need to identify the things you need to maintain and change. 

5. Welcome feedback

Even the most successful fundraising organisation is not immune to unflattering criticisms. When you welcome feedback even if it means accepting unpleasant comments from volunteers, stakeholders, donors and the people in your community, taking something in your stride will improve your organisation. 

Online Fundraising And The Best Practices To Follow

Online Fundraising And The Best Practices To Follow

Have you been using social media platforms to take fundraising to the next level? It may be time to refresh your approach by checking if you are following best practices. Although technology can do a lot when it comes to improving online fundraising approaches, it is also important to keep in mind that there are many privacy issues that must be addressed. As a development leader, donors' rights must be protected especially in the online world. 

Unfortunately, maintaining ethics of online giving is easier said than done. In fact, it can be daunting as you need to follow some guidelines in improving safety in the digital age. There are best practices you can follow to protect both your donors and organisation. As a fundraising organisation, you need to maintain reputation that you are a safe and trusted recipient. 

1. Build your identity

Donors need to know who you are before they commit to making a donation. Establishing your identity not only builds trust but creates positive relationship with your donors as well. When creating a website for your organisation, include your purpose and mission. More often than not, these basics are the ones being missed out. Make it a point to include essential information upfront as this is the first step to communicating honestly with your donors. You can also include a video as this can be a start of a friendly conversation. 

2. Keep your website current

The last thing that a donor wants to see is a website cluttered up with unnecessary information that will only cloud your donors' mind. A clear and current website with fresh content helps your donor know your fundraising activities. Having a website that is easy to understand will also help your donors find out what your organisation is about. 

3. Be honest and transparent

Transparency is the identical twin of trust. You cannot earn your donors' trust if you are not transparent to them. If there is part of the donation process that you need to disclose, you can share the essential information so donors will have an idea where their donation goes. It is also important to be open about the privacy policies of your organisation. A privacy policy must be included on your website. It should state the information you gather from your donors and how you are going to use the information. For instance, making online donations must be processed using a secure system so the personal and financial information of donors are protected. 

3 Secrets To Holding A Successful Fundraising Campaign With The Millennial Generation

3 Secrets To Holding A Successful Fundraising Campaign With The Millennial Generation

Is there a secret to interacting with the millennial generation? While many fundraising organisations are trying to tap into this generation by becoming more innovative, it is sad to say that only a few have managed to succeed. When dealing with millennials, it is important to understand the factors that will capture their interest. Dubbed by some generations as lazy and apathetic, the millennial generation has the potential to contribute to the success of your fundraising campaign. Here are 3 secrets to winning their hearts:

Familiarise your target audience

The millennial generation has been born into the digital era. Everything is fast-paced, quick, easy and convenient. Knowing the trends that will appeal to this generation will help you get the right audience for your campaign. These days, a company composed of this generation will surely not find technology challenging. In fact, they are the generation that can be considered technologically savvy and they know how to work smarter than others. This means they do not believe in working longer to accomplish business goals. In fundraising, think about how this young generation can raise funds and awareness. Once you have profiled this generation, stimulating their interest will be a breeze. 

Explore, interact, engage

A generation that grows up with the Internet has one thing in mind: online applications and mobile apps. Use technology for running your fundraising campaigns. These simple tools can go a long way when it comes to capturing young generation's attention. When you use technology to your advantage by making it easy and convenient for this audience to donate, it will not be difficult to interact with them. Since information is made available by various channels including social media, make your organisation relevant by creating your own Facebook page. It is easy for this generation to know what is going on when you keep them posted. 

Use multiple communication channels and platforms

When it comes to communication with this generation, it is also important to use social media in engaging effectively. You will also have to build a website so millennials are updated of your events. Videos, images and blogs can also help you engage this generation. When this audience asks questions, try to reply promptly. It is also necessary to deliver pertinent information that captures their attention. 

Being accommodating is also essential especially when you hold fundraising events. Millennials easily get bored once they sense that you are not giving value to their personal time. Encourage them to participate and offer rewards. It will not be difficult to get this generation involved if you know the right formula.

4 Things Donors Expect From Fundraisers

4 Things Donors Expect From Fundraisers

Long-term donors are hard to find as the competition is getting heavier and heavier. Some organisations are good at cultivating donors and that is the main reason they choose to stay. However, the secret recipe to keeping and winning donors is not easy to make. As they say, the proof of the pudding is in the eating. Donors will not be convinced to support your organisation unless you have proven that you are deserving of their trust and commitment. 

Their giving experience needs to be a rewarding one. Unfortunately, providing an unforgettable experience to donors is easier said than done. The first thing to know before you approach donors is their expectation. While you expect donors to give you their long-term commitment, donors also have their own expectations. 

1. Donors want to make a big difference. 

Regardless of the donation they make, donors want to feel they are important. Acknowledging donors and letting them know that their donation matters can go a long way. They are not merely donors, but people who are helping you accomplish your goals. Thanking them for their generosity will not hurt. 

2. Donors want get the result. 

It is normal for donors to be curious about the outcome of your program. They have the right to know what happened to your campaign. If you are going to leave your donors hanging after they make a donation, it will leave an impression that they mean nothing to your organisation and you are only after their money. Giving donors the outcome of your program will make them feel accomplished as well. 

3. Donors want to be assured that your organisation is trustworthy.

Keeping donors is not easy because trust is going to be difficult to establish when you are dealing with first-time donors. Organisations have to show they are worthy of the donor's trust. When you make promises, you need to keep them. If they make a donation, you will also have to prove that you have the ability to handle money wisely. 

4. Donors want to be appreciated. 

You may not see in donors how much they want to be thanked and appreciated, but recognising their generosity has a powerful impact when it comes to retaining them. If you need to go out of your way to thank them do so because it will make them feel more inspired to donate again. 

Donors will not hesitate to support your organisation if you share heart-warming stories, sincere gratitude, clear explanation and excellent customer service. These practical things will not only help you build trust, but also deepen relationships. 

4 Key Traits Of A Successful Fundraiser

4 Key Traits Of A Successful Fundraiser

Many organisations do everything to become successful in fundraising, but there will always be a missing piece of the puzzle that makes success elusive. Your organisation may have all the resources including donors, volunteers, board members, developers and supporters, but it is still not enough to achieve your goals. Aside from your resources,  professionals will succeed  in fundraising by possessing the following traits. 

1. Ability to adapt to what donors want

One of the greatest challenges you will face all throughout your fundraising career is the way the industry changes. Just when you have embraced changes, you will discover that there are better techniques being introduced to make fundraising more convenient for everyone. As a leader, you will need to know what donors want and respond immediately. Delays can drive donors away. Whether you are retaining existing supporters or welcoming new ones, having the ability to adapt to change makes a great difference. 

2. Interpersonal and communication skills

Donors are convinced to make a donation if they see genuine interest in leaders to help a community. Being part of an organisation means that you need an effective interpersonal and communication skills. Maintaining positive and pleasing relationships with donors is essential. Even though you do not have an upcoming fundraising event, it does not necessarily mean that you should stop communicating with donors. Make it a point to stay in touch with them as this sends a message that you also recognise their generosity. 

3. Resilience

Everyone in your organisation may have a brilliant idea, but not all of these ideas can catapult your organisation to success. Failures are part and parcel of running a fundraiser. However, this does not mean that your quest to greatness ends. Being resilient is a trait every member of your organisation should have because it enables you to explore ideas and become innovative. Failures are also part of learning and stellar professionals have the ability to bounce back and try again. 

4. Patience and tolerance

There is no such thing as perfect donor relationship as there can be road bumps. As a development professional, having tolerance and patience to listen to volunteers and donors even if you do not get all of their approvals, means that you are ready to go the extra mile to make every fundraising campaign a success. Keeping your cool despite the chaos is a great example of good leadership. Do not be the first one to give up because it will also create a ripple effect on your members. 

3 Things You Can Teach Students During A School Fundraiser

3 Things You Can Teach Students During A School Fundraiser

Pursuing a school fundraiser is indeed interesting, but it requires involvement from teachers, students and parents. Everyone can benefit from participating in a school fundraiser, but the students are the ones that can benefit the most. This is because fundraising teaches some essential lessons that create a long-term positive effect on students. 

Setting Goals 

The most important lesson students can learn from fundraising is setting goals. It may not be meaningful especially to younger children, but explaining to them the reason goal setting is meaningful will enable students to realise its impact. Working toward a goal is not an easy thing to do. In accomplishing goals, it is necessary to show the process so children will know that it takes hard work and commitment to accomplish the goal. As adults, fundraising developers and leaders should lead by example. 

Practicing Self-Sacrifice

For children to experience success, they need to commit themselves to the process required to achieve long-term goals. With self-sacrifice, children will learn that it is a good feeling to help others in their own ways. This can soon develop into a life-long habit as they journey toward adulthood. Focusing on the needs of others and working hand in hand to fulfil these needs mean a lot. 

Articulating Passion

Passion is essential to ensure fundraising success. Children gain experience by providing some presentations that will help them articulate their passion. When it comes to fundraising, not everyone has the passion to help a community. There are key recipes to ensure success such as getting the right people to execute a long-term plan. One thing that can translate plans into meaningful action is by demonstrating how special skills can be useful in opening doors to many opportunities. 

A person needs to have the ability to understand other people. You cannot be successful in the field of fundraising if you are not comfortable with yourself. You will need to start early by nurturing children so they can create and even share a vision. You will also have to listen to people and show genuine care to them. All these attributes will not happen in an instant. It takes years to become a seasoned fundraiser. It is essential to pass on these vital lesson to the next generation so they too will know how to become great fundraisers.