Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

3 Techniques That Make Fundraising Out Of The Ordinary

There are many different schools that are interested in holding a fundraising event. Each and every school has unique objectives and goals to meet. Competitions become tougher because not all schools can gain enough support from potential donors. You need to stand out in a world full of imitations. Unfortunately, things can be easier said than done. 

There are many obstacles that will deter a fundraising leader from succeeding. For instance, if there are 5 schools in your community holding a cookie dough fundraiser, what are the chances that your school will get the most number of supporters? Regardless of the preparation you made, other fundraising organisations are also willing to compete.

If you are a keen observer, you will know that outstanding organisations deviate from the usual. Raising the bar with fundraising is essential to gain supporters. Although there are numerous techniques you can employ, you only need 3 methods to become a cut above the rest. 

Focus on the best deals

In sales and marketing, every company should offer something that will poke prospects' interest. Customers are put off by complicated buying processes. They want something that will put a smile on their faces. Offering the best deals attract potential donors and volunteers. Giving discounts is not always the best practice because there are other organisations that are willing to compete. This is why you need to be at the top of your game. 

Be sure to start early so you will know the deals that are appealing to customers. Persuasion is also important in convincing business owners to participate in your fundraising campaign. This is where your charismatic members come in. Teach them the drill so they will know what they are going to do. 

Create the highest level of interest

The quest to stand out from the other schools is no easy task. If you are going to provide the best deals, make sure you also offer variety that appeals to all of your supporters. You can offer discounts, snacks or other valuable benefits. Some prospects love to get free snacks and treats while others appreciate gift cards. Offering variety enables you to maximise your school's appeal to supporters. 

Use your creativity

Fundraising cards that give supporters the ability to take advantage of discounts are the way to go. However, a plain-looking card can bore your prospects. Provide an eye-catching fundraising card. It should include colors, school logos, motivational messages and more. It is also a good idea to have students participate in designing the card. This is also an extra selling point for your supporters. 

What Does It Take To Succeed In Sports Fundraising?

For any sports enthusiasts, incorporating any type of sport in a fundraising campaign is definitely appealing. There are many sports fundraising ideas you can consider, but there is one thing you should keep in mind: a solid strategy will help your organisation cross the finish line. 

Unfortunately, basic and simple rules are often overlooked by leaders and members. This leads to forgetting the common fundraising goal. 

Sports fundraiser is one way to help athletic teams to pay for uniforms, equipment and trips. However, not everyone can afford to accomplish these goals. This is why planning and execution are necessary to increase sales and effectiveness. 

Start with a plan 

Fundraising requires a marketing effort to succeed. You need to have a defined plan of action by setting goals, defining your audience and identifying the benchmarks of success. You will need a comprehensive plan so you will know the time and effort you need to dedicate to turn your fundraising dreams into reality. 

Select your sports fundraiser

There are many interesting options for you to choose from, but you need to select the fundraiser that brings in the most funds and kids can participate in. It is important to know the details, methods and location so you will be prepared. 

Choose specific fundraising options

In sports fundraising, less is more. Having fewer fundraising activities will prevent donor burnout and you will also have the time to focus on your goals. Donor burnout is one of the common reasons volunteers leave. Avoid asking the same donors for money every month. You are only increasing the chances of getting rejected. It is also necessary to maintain focus by splitting time and tasks. 

Invite families, friends and neighbors

The success of your fundraising campaign will not be possible without inviting families, friends, neighbors and even community members. They can even be your major contributor so do not set aside the idea of inviting them to participate. It can be a very rewarding experience for them and there is no doubt that they are going to come back to give the full support to your next fundraising campaign. 

Assess and Improve

There are strategies that you deem ineffective and this is a great time for you to evaluate your action plan. If there are areas you need to improve, it is important to list them down so you will know what you need to do to make an improvement. 

4 Ways To Make A More Interesting School Fundraising Event

School fundraising has been immensely popular because of the potential number of supporters you can get from the community. However, your school is not the only one holding a fundraiser. The only way your school can stand out is when you formulate creative and unique ways to attract volunteers or donors. 

Find sponsors

Selling tickets is a common fundraising event for most schools. Although this has been effective, parents and students get bored easily with the same fundraising routine. It is essential to up your game to prevent boredom. Some of your volunteers may decide to quit because they are doing the same thing over and over again. Aside from selling tickets, you should also be focused on finding event sponsors. As the event gets busier, you will need extra hands to help you.

Encourage students to participate

Although students are more likely to participate in school fundraising because teachers require them to do so, voluntary participation makes a difference. How do you get students to participate in your fundraising event? Cookie dough fundraisers, fun run and other interesting fundraisers allow students to showcase their creativity and special skills. They will also feel accomplished as they are participating in an event for a good cause.

Invite parents

Most of the time, parents are excluded from the event because of their busy schedule. However, there is no harm in trying. There are parents who are willing to spend time making the event successful. Every contribution makes a difficult task easier. Invite parents to attend meetings and you will be surprised that most of them have the willingness to volunteer. 

Offer incentives 

Giving money is the first thing that comes to mind when talking about incentives. However, this is not the only way you can motivate everyone. Incentives can come in many different forms, but one thing is for sure, acknowledging your volunteers' efforts can definitely inspire them to participate and do more. Anyone who feels they are not appreciated will surely think that their support is no longer needed.  

3 Essential Steps To Creating A Donor-Retention Strategy

Fundraising groups come together to discuss ideas and formulate plans to ensure that the next fundraising event goes as planned. Goals are set and each task is assigned to the right people. Unfortunately, brainstorming about effective strategies is not enough because you should also care about donor retention. Most organisations resign to the fact that volunteers come and go. With that said, loyalty from the group should not be expected. However, fundraising is gaining traction and loyalty is key to a successful fundraising campaign. 

When it comes to school fundraising, you are opening your doors to numerous opportunities if plans are well executed. The school community is willing to help in many ways so long as the plan, goals and strategies are clear. Some organisations consider donor loyalty elusive. Sometimes, it is hard to convince a donor to donate again when you are in doubt of your organisation's ability to lead and make a difference. 

Donors are not supposed to be perceived as merely contributors, but pillars of your organisation. If you see them as someone who makes a donation, loyalty stops the moment you end your campaign. They will search for organisations that make them feel valued. Once you achieve your goals, donors should be updated of your future plans. 

Boost your donors' confidence as you boost your sales

In the game of fundraising, it is not just about raising money or getting more donors to support your organisation. It goes beyond the initial sale. Choose donors who is committed to supporting your organisation. You will know whether or not a donor is willing to provide long-term support if you talk to them. Talking to them will uncover their interest. Keep in mind that holding a fundraiser should be considered as your first step to establishing long-term relationship with your supporters. 

Ask for feedback

The number of supporters you have indicates your organisation's level of success. There are other ways you can determine the success of fundraising such as asking for feedback from donors. In your own perception, the event may have been successful considering the number of volunteers and the amount of cash donated. It is also worth knowing how your organisation is doing when it comes to cultivating loyalty among donors. This way, you will determine the direction you are taking. It is also a perfect way of improving your strategies. 

Value donors

Treating donors like people can make a huge difference. Consider them as your friend. If you value your friend, you talk to them regularly even when you do not need something. If donors feel undervalued, it will be easy for them to leave your organisation. Valuing your donors involves sending newsletters, updates and invitations. Even if you do not have any upcoming events, donors appreciate it if you continue to engage with them. 

Techniques To Connect With Your Donors Emotionally

Communicating to your audience is important in holding a fundraiser. Since your primary goal is to raise money, you need to win your prospects' trust. A solid plan is important so you can get a good number of donors. When you share an inspiring story that touches the heart of prospective donors, getting their commitment will not be a problem. Eliciting a strong reaction from your audience is one way to encourage donors to give. 

Create a compelling story

Avoid canned responses as your audience appreciate a more personalised letter. Prospects need to know why you are holding a fundraiser and how their support can impact the campaign. If it is just another fundraising campaign, donors will never feel emotionally connected. 

Does this mean you need to fabricate a touching story to reach the heart of millions?

No. 

You just need to show genuine interest in helping your community reach a specific goal. For instance, if you are holding a school fundraiser to purchase additional computers for students, it is essential to keep beneficiaries involved. What was it like to study without the help of technology? What are the effects of helping students? 

Compelling images instantly connect with your audience if emotion is not forged. Being realistic allows you to express what you really feel. 

Choose powerful and encouraging words

A great intention is not enough to connect with donors because you also need to be creative when it comes to choosing your statement. If donors feel good about giving, it means that your message has touched them. Put yourself in your audience's shoes. How would you feel if you receive an e-mail with personalised message? 

Donors can sense if you sound robotic or scripted. When you put more effort into writing your fundraising story, it will not be difficult to reach out to your audience. Your commitment can also bring positive change not only to your organisation but also to your donors.

Pay attention to your donor's reaction

Since fundraising is very personal, you need to interact with your donors personally. This way, you will know the person who are interested in supporting your organisation. Their facial expressions will help you whether or not you can connect with them. 

It is also worth noting that there are donors who simply make a donation out of a sense of obligation. In this case, you need to take note of the donor's emotional reaction. Your emotional appeal should be clear and honest. A fundraiser that relies on emotional appeal will help you convince donors to support your organisation.

5 Reasons Your Fundraising Campaign Does Not Get Enough Support

All the hardwork and planning will be useless if your fundraising campaign is failing. You may already have a campaign strategy which has been effective in the past. Some organisations have already used them, and they succeed in bringing in more supporters and donors. However, when it comes to your organisation, it seems that nothing is working. It is either your members are no longer motivated or you lack donors to commit to supporting your campaign. There are 5 reasons your campaign is failing:

1. No solid strategy

A fundraising campaign may sound fun and easy, but without a strategy, an organisation may find itself into a chaotic situation. A strategy can be as simple as sharing your event on social media. Knowing exactly who you should target will help you tailor your post to your prospects' preference and interest. Sharing is not enough that you also have to know how each medium is performing. Tracking helps you identify the type of content, which is a cut above the rest. 

2. Inaccurate list

You are bound to fail if you do not make it a point to update your list. Your campaign requires a group of people to support it. An outdated list will reduce your chances of getting supporters. Updating your list will enable you to determine the people who are still committed to supporting your campaign. 

3. Limited donation options

Is your organisation open to change? Does your website have flexible donation functionality? Organisations just cannot remain comfortable with their old strategy even if it worked in the past. Situations and preferences do change. Organisations need to survive by taking a proactive stance. 

4. Unclear call to action

Donors who know what they should do next signifies that you have clear call to action. Whether you want your visitors to donate or share a post, you need to tell them. Giving clear instructions will increase the chances of getting support from prospects. It is also important to note that you should only have one call to action per page. People get confused with too many instructions and may even result in leaving your website. 

5. Not exploring

Having loyal donors is a sign that your fundraising campaign is doing great. However, asking the same donors means that you are not exploring other options. There are other potential donors who also want to support a good cause, but if you continue to stay within your comfort zone, you are also missing out on having long term fundraising growth. 

Tips For Setting Fun Run Fundraising Goals

School fun run is an interesting event that parents and children alike can participate. Aside from putting a systematic fundraising strategy in place, the success of this event will depend on the goals you set. Well-defined goals are essential to keep members, volunteers, donors and supporters on the right track. If goals are not properly set, everyone loses focus and interest. The operating costs for setting up a school fun run fundraiser deter leaders from pursuing plans of organising this kind of event. However, setting SMART goals can go a long way. SMART stands for specific, measurable, ambitious/attainable, relevant and time-based. 

Everyone wants to accomplish the goals they set, but if the road to achieving these goals are full of obstacles, it will be difficult for the organisation to take the first step. Setting an effective goal involves dealing with one particular area of performance. This is where setting specific goals comes in. 

Goals should also be measurable rather than subjective. If you intend to push for higher performance, make sure that the goal is attainable. Organisations embrace frustration when the goal is too high and unrealistic. It is imperative to set goals related to your organisation's overall objectives, core values and mission. You will also need to set a deadline as to when these goals should be accomplished. 

Things to Track 

You will know the progress of your fundraising event if you track the following:

Fundraising Revenue:Your revenue is a combination of registration and fundraising. It can a challenge to incorporate online fundraising into your fun run event, but with an effective goal in place, tracking results will be much easier than you know. 

Sponsorships: Fun Run fundraising provides a perfect opportunity for sponsorship revenue. Use this to your advantage by setting an amount of money you will collect from corporations and businesses.

Registration Fees: Schools that organise a fun run fundraising event will charge for participation. 

Everyone should be involved in organising the event and setting goals. Each and every contribution will be beneficial to the event so encouraging full participation is necessary. Students, parents, teachers and school staff must be made aware of the impact of their participation in the event. Donors who are willing to donate search for proof that they have made a good decision. While it can be fascinating to set goals which involve collecting funds from various channels, setting unrealistic goals is going to be a recipe for disaster. In fun run fundraising, it does not always have to be about speed as slow and steady still wins the race. 

Payment Processor And Its Importance To Fundraising

The donors' experiences can have a great impact on their decision to support your organisation's future fundraising plans. Aside from their overall experience utilising your website, it is also essential for organisation to be aware of the payment processors because these can also affect one's ability to retain or convert donors. Freedom and flexibility are two of the most important qualities that you should look for in payment processors. 

Payment Processor vs Payment Method: The Difference

Payment processors move cash from one place to another. It is easy to confuse payment method for payment processor, but there is a big difference. Payment methods have to do with the source or form of the money that an individual plans to transfer. This means that you can pay with a credit card, gift card and cash. On the other hand, payment processors are the ones facilitating the transaction to ensure that the money is received by the recipient. PayPal Pro is an example of payment processor. 

The importance of payment processors:

These days, many people consider online transactions convenient and in spite of the option to give with credit cards, having limited choices can affect the organisation's conversion rate. 

Organisations should make it easy for donors to complete the transaction. Any extra step can cause a donor to walk away as they may not have the luxury of time to follow all the steps. When it comes to filling out the donation form, the only option available to donors is paying with their credit card. Having the option to pay with their PayPal account is another easy way to complete the transaction. Credit cards may not be available all the time, so giving donors other payment options will reduce the risk of not completing the transaction. 

Choosing a payment processor involves a number of factors such as integrations, user experience and fees. You should also remember that a processor does not fit all. You need to assess your payment processor to ensure that it fits your business needs. Transitioning from one payment processor to another is also essential as fundraising strategy evolves. 

First-time donors who have great experience using your website will decide to regularly support your organisation. Aside from ease of use, organisation should make it fast and easy for donors to make an online transaction. Donors can change their minds once they experience difficulty. However, a processor that can be completed in minutes can definitely make a difference.

7 Common School Fundraising Challenges: What To Do With Them?

Fundraising is a rewarding experience because of the benefits that you obtain from helping people and getting support from your cause. However, there are organisations who end up doing everything themselves and the lack of support group breeds frustration. Simply forgetting to thank your volunteers can also hurt your fundraising organisation as this will result in losing them. Before you run a fundraiser, keep these 7 common fundraising problems in mind. 

1. Setting unrealistic goals

What is the first thing that comes to mind when running a fundraiser? Is it about making a fortune or is it about gaining thousands of supporters? Whatever the reason for your decision to run a fundraiser, make sure it benefits your members, volunteers and donor as well. Setting goals does not equate to working 24/7. It means delegating tasks and setting realistic dates that members can follow. 

2. Running the same fundraiser

You may be tempted to repeat the same fundraiser due to its success, but being repetitive can have a negative effect on your organisation. Changing fundraisers is a good idea because it provides additional choices and variation to donors who are exploring options. Keep in mind that you are not the only school that is thinking of running a fundraiser. 

3. Underestimating kid's role 

School fundraising becomes more meaningful when kids are involved. Teaching the value of taking responsibility to kids will open opportunities to make a difference in ways they know. Fundraisers that allow children to play a role are a great idea. 

4. Not sharing the tasks

Doing all the work yourself is not a good idea because it increases the risk of not accomplishing the goal. Let kids, parents, teachers and school staff participate to make the job easier. 

5. Not being transparent

Trust and transparency are important in ensuring fundraising success. If you are unsure where the funds are going, then it will be difficult for you to earn your supporters' trust. It is important that the public knows how you are using the money. Once prospective donors know about your plans, it will not be difficult to win them over. 

6. Forgetting to thank your volunteers

Fundraising is a serious business and it requires a strong support group to accomplish long term goals. It is imperative that you thank donors as way of letting them know you appreciate the efforts they put in to ensure fundraising success. Volunteers will not hesitate to offer their help when fundraising time comes around again. 

The Truths And Myths About Fundraising

Fundraising is a serious endeavor that requires hard work if an organisation aims to tread upon the path of success. However, myths get in the way and may even deter leaders and members from succeeding. It is essential to know the truths and myths about fundraising so you will be able to move forward and make the most out of raising funds and friends. 

Myths 

Myth #1:If you are new to fundraising, you may think that the entire process is indeed a mystery. Someone who has ventured into fundraising will surely feel discouraged when rejection is experienced. Nobody wants to be held accountable for the mistakes they commit and this is where the problem lies.

Myth #2:Another reason fundraising fails is when you are in doubt of your organisation's ability to succeed. While you need to have a prove track record to raise money successfully, this is not the be-all-and-end-all of raising money. There are development officers who have check members' qualification to ensure great talents are nurtured and utilised. 

Myth #3: Many organisations only turn to large companies when asking money for the belief that this will be the only way someone can obtain sufficient help. Everyone can contribute to the success of your organisation regardless of the amount they decide to donate. 

Truths 

Truth #1: Support must be earned as you do not get it instantly. Organisations must prove to potential supporters that they are efficient in delivering what they have promised. Trust and transparency must be present as these are also the keys to fundraising success. If you have a mindset that support is always available to fundraising organisations, you will not be to get the results you are looking for. 

Truth #2: Successful fundraising does not happen in an instant because you need to have a proper strategy in place. This means you need to plan, execute and assess. It means you should be keen on details and know what your organisation needs. 

Truth #3: There is no such thing as the right moment when asking donors because prospects will reject you if your organisation does not reflect your mission. Soliciting from donors, does not require any perfect timing because you can ask any time. You just need to invest in creating a fundraising story that connects with people. A fundraising letter that creates a strong impact on your donor will definitely win the prospect's approval. 

3 Tips To Turn Social Media Followers Into Regular Donors

The social networking sites will be instrumental to the success of any fundraising organisation if opportunities to reach potential donors are utilised. Creating an engaging page can gain likes and followers. However, likes and followers can also be converted into regular donors when effective strategies are used. 

1. Build a connection to influential organisation

Social influencers can increase your engagement as you share strong and meaningful content. You can amp up your strategy by identifying social influencers. You can start by doing some research so you can determine the influential people who are connected to your organisation. If you have an interesting content, you will be able to generate hundreds of shares. 

2. Create a fun process

One way you can get more than just likers and followers is by consistently providing people with creative ideas that will keep them engaged. You can also create quizzes that capture information of users. Anything that increase brand awareness and engagement can improve your chances of converting followers into donors. 

3. Allow donors to give feedback

Knowing what donors have to say about your strategy in engaging them can help you make some improvements. Asking for feedback from donors can either be in the form of surveys, advice and many others. 

3 Techniques That Guarantee A Successful Fundraising Event

A fundraising event provides a perfect opportunity for supporters to connect and establish a much deeper connection by sharing experiences and stories. The event does not only build an opportunity to create rewarding and positive experience but also strengthen existing relationship with your fundraising organisation. However, there are many aspects of organising a fundraising event that may deem by most supporters to be less appealing. This is where the challenges become a deterrent to obtaining long term success. It takes years of expertise and experience for every fundraiser to ensure the success of an event. With an effective strategy and a team of hardworking individuals will make any goals possible. Here are ways you can make every event worth-remembering. 

1. Be creative

To some, fundraising is fun, but to others it is boring and unexciting. While it is true that you cannot please everybody, there are still ways you can come up with a more create concept of fundraising so it will be more appealing to all of your audiences. You may not win all of your prospects' nods, but poking their interest can make a difference. For instance, if you are aiming to support a community, you need to know how you can reach out to them. Do they love sports? Do they have a penchant for art? Being creative is one way to engage your prospects. 

2. Obtain new information

Technology is constantly changing and your organisation should keep up with the trends to avoid the risk of falling behind. In the digital age, social media has made it easier for many people to communicate. Many businesses find it convenient to connect with prospects.  One way you can have a wider reach is by creating a page. Be sure to regularly update your page so supporters will be aware of your organisation's upcoming events. Using social media will also help you spread the word to as many people as possible. Having a multi-channel social sharing strategy will also enable you to engage multiple groups. Members and supporters will also stay updated of your events and other fundraising plans. 

3. Have fun

Fundraising is not supposed to be an obligation for your participants. It should be a fun activity that supporters must look forward to. There should be a sense of healthy competition and camaraderie. Think of a way you can incorporate fun activities that will develop your members' creativity and skills.  

4 Personal Fundraising Problems And Their Solutions

Are your supporters hesitant to start fundraising? Do you know what holds them back? Regardless of how good you present your campaign, supporters who have self-doubt cannot provide their full commitment. The success of your campaign requires hard work and commitment. Without these, it will be difficult for your supporters or donors to participate. 

1. Not sure how to fundraise.

There are supporters who are willing to participate in fundraising, but the common problem that organisations face is that there are inexperienced supporters who do not know how to start the task. Everyone has the potential to fundraise so long as there is sufficient support from the organisation. Leaders should equip supporters with all the training tools so they will be confident in facing people. You can empower supporters by assisting them in communicating the vision of your organisation and teaching them the proper way to fundraise. 

2. No time to fundraise.

Another reason supporters are hesitant to make a commitment is when they do not have the luxury of time to attend meetings and events. Leaders must show to supporters how easy it is to fundraise. Walking fundraisers through the process of creating a campaign page can make a great difference. You can also detail each step to ensure you will not be missing out any opportunities. 

During the first few weeks, you will need to hand hold your supporters by prompting them to share your fundraising page. You may also provide a sample of your emails and social media posts so they will know how write a personalised message to donors. 

3. Not having enough friends. 

It is true that fundraising is also tantamount to friendraising. Being an effective supporter does not necessarily mean you need many friends. Just the mere fact that supporters are participating is already the first step gaining more friends. Fundraisers or supporters must be given the opportunity to make a difference so they will also realise their impact on the organisation's mission. 

4. Not tech savvy

With the advent of technology, many organisations are now turning to social media to communicate their mission. However, technology is perceived as a threat by fledgling supporters that they find it difficult to fundraise. Organisations must make supporters realise that technology makes fundraising easy and convenient. With its wider reach, many potential donors will be able to support the cause. Dedicating your time to provide assistance to supporters in creating email templates, sharing social media post and setting up a fundraising page will help them feel comfortable with technology.

3 Steps To Building A Fundraising Community

If there is one thing that is deterring organisations from succeeding, commitment will surely be at the top of your list. Commitment means that your members are willing to help you accomplish your goals not only for one event, but for future events to come. It is not easy to keep members motivated and passionate especially when there are challenges along the way. However, when you encourage them to continue despite the bumps and obstacles, you can build a community with genuine interest in supporting your cause. 

1. Provide resources

Your mission may empower your members to keep going, but without sufficient resources, they will not be able to materialise your plan. It is indeed an unpleasant surprise for most organisation to find some of their members leaving because they do not feel any sense of belonging. Not only are they lacking proper training but encouragement as well. There should be a holistic approach to nurturing members so they can stand firm and continue your cause whatever it takes. Teach them how to use your website and to reach out to prospects. This way, they will know what to do even if there are challenges along the way. 

2. Recognise efforts

A strong community is built by consistently recognising the efforts of your members. Even their successes must be acknowledged so they will know you are aware of the efforts they put in to ensure the organisation accomplishes its goals. Giving support to your members means you are going the extra mile in molding them so they become a key contributor to the success of your campaign. 

3. Make a report

Members will never be aware of the impact of their participation unless you let them know about it. Reports that are visual, shareable and clear will help your community spread the word and let others know why your organisation is worth supporting. Some members may not be fully aware of their importance if they do not know how they are helping others. Constantly communicating with your members and letting them know that they are instrumental to the success of your organisation. 

Building a strong community does happen in an instant. Leading a pack takes commitment and patience because you will not only be sharing successes but problems as well. If you have no idea how you are going to handle challenges, members will also give up easily. While it takes time to build a strong fundraising community, the idea is not impossible when you encourage and empower members. 

5 Essential Rules Of Keeping And Thanking Donors

Donors decide to stop supporting an organisation because of the way they were treated. Due to lack of recognition, trust and transparency, it is hard for donors to keep on supporting organisation that does not even acknowledge their efforts and impact on the campaign. Good manners are important in fundraising. Showing a sense of gratitude to donors will not only keep them happy, but also retain them. There are five vital rules to thanking and keeping your donors. 

1. Get to know your donors

Are you the type of leader who only knows your donors just because they make a donation? Have you asked them why they have decided to support your campaign? Making an extra effort to know your donor goes a long way. It helps you to find out how you can establish long-term relationships with them so they will continue to support your cause. Knowing the details of your donors means that you know more than just their names or the amount they donated. You are also interested in building positive relationship with them. 

2. Never get tired of thanking your donors

It is definitely challenging to retain donors when they are no longer happy with your organisation. If they feel unappreciated and neglected, there is no point in staying. Always make it a habit to thank your donors and there should be no exceptions. For every effort they give, you should be aware of it. You can send them 'thank you' letters so they will know you have acknowledged their support. When sending 'thank you' letters, be sure to check their names if they are spelled correctly. 

3. Give donors credit

Your annual report, events and even website can be a perfect avenue for recognising your donor's interest to reach out. Never miss out on mentioning them in every opportunity you can grab as this practice pleases them. 

4. Make everything personal

You may have numerous donors, but a canned response will create a negative impact on them. Whether you are sending letters or invitations, be sure to personalise it. Address them by their first name and not merely as 'donors'. Doing so will give them the impression that you do not really know them personally. 

5. Connect with donors' emotion

Every organisation has a great story to tell that create a powerful impact on donors. This is why stories are often used to capture donors' interest. When writing a fundraising story, make it inspiring by focusing on your donor's emotion. Take photos because even pictures are worth a thousand words. 

3 Techniques For A Successful Fundraising

Fundraising success requires hard work, commitment and dedication. Sadly, not everyone has the drive to stay in the game especially if are challenges ahead of them. There are three techniques you can employ to ensure a successful fundraising campaign.

1. Personalise your fundraising strategy

Fundraising does not necessarily mean that one size fits all. Every strategy must be tailored to the needs of your organisation. One thing that convinces donors to make a commitment is when they realise that your organisation has a unique cause. Something that is out of the ordinary. Personalising your strategies means that your mission must be aligned to the values of your organisation. Be sure that everyone participates so you can ensure success. Each member must know the value of their participation and it should not just be for the sake of compliance. Educating your members how important their participation is will also double their effort and commitment. 

2.Create and share fundraising pages

No matter how creative and brilliant your campaign is, missing out on spreading the word will not get you the supporters you need. Take advantage of social media so your organisation can gain traction. Reaching the wider public will enable you to get more donors, volunteers and supporters. Be as interactive as possible and update your page regularly so your supporters will know what your organisation has been up to. Your fundraising campaign should not be centered on raising money only. It should also involve cultivating positive relationship, teamwork and commitment. 

3. Encourage members

It is hard to start a campaign when you do not get enough support from your members. Lead by example because once donors see that your willingness to help, they will also make an effort to donate. You are also removing the barrier if you make the initial donation. Sure there will be challenges along the way, but this is not a good reason to give up as you are half way through crossing the finish line. 

Your volunteers, supporters and donors play an important role in ensuring the success of your fundraising campaign. Make sure you nurture them and always go the extra mile so they do not lose their drive and motivation to help. 

What Motivates A Donor To Give?

Every seasoned fundraising leader knows that attracting donors is not an easy job. It involves a lot of hard work and dedication so you will be able to win a potential donor. However, the idea of attracting donors is easier said than done because each donor has different personality. One would certainly agree that you will need to optimise your strategies so you can get more donors to support your cause. It is important to identify the motivating factors that drive donors to donate. 

Donors make a donation if there is emotional connection

Fundraising stories have an impact on potential donors. Poignant stories influence donors so they will be inspired to donate especially when stories are weaved in such a way that will connect to donors emotionally. It is not easy to create an interesting story that donors can identify themselves with. If you are on a mission to present your organisation in such a way that will poke your donor's interest, make sure you create a compelling story. You can also share someone else's inspiring story so long as you ask for their permission. 

Donors commit when they know about your cause

Using social media to increase awareness is an effective strategy because most people have now turned to the internet for information. Use technology to your advantage by reaching out to your prospective donors with the use of Facebook, Twitter and other social networking sites. Ask for your donor's time so you can educate them about your organisation and your campaign. 

Donors who feel sympathy are more likely to donate

You can get your audience to donate if they feel more sympathy. When a donor finds similarity in others, positive feelings increase. One of the reasons people donate is when their contribution makes a huge difference. If their donation does not create an impact on the situation they will never feel that they have an important role to play. 

Donors choose to donate when you are closer to your fundraising goal

Donors also want to be part of a winning team. This is why if you are closer to your goal and donors see that you are likely to reach it, people are willing to go the extra mile to help you accomplish the goal. Let your donors know how closer you are to your goal so you will gain momentum and inspire others to participate. When donors realise that they are a valuable part of helping you cross the finish line, it will not be long before you inspire others. 

How To Increase Student Participation In Fundraising?

When organising school fundraising, students are going to play an important role in the success of the organisation. Inspite of not being as powerful as adults, students still have the power to connect with the target audience because they are also influential. Students have major social network presence, which can help your organisation disseminate the campaign across the campus. It is important to keep students motivated by engaging them in things that will help them acquire skills and learn naturally. 

You can engage students by doing the following:

1. Make learning more meaningful

Students are less likely to support your organisation unless they find it meaningful. If it is not worth their time, it will be difficult for you to reach out to them. You need to know what students care about. This way, you will have an idea how you can best engage them. You will also have to find out if they have joined any fundraising initiatives in the past. If there are students who have already joined sports programs, you can also incorporate some athletic elements to make the event more interesting for them. 

2. Establish collaborative leader-student relationships

Encouraging collaboration is also one way to keep students motivated. In order to achieve a common goal, students must also gain a deeper understanding why these goals must be met. You have to dedicate time so students can learn how to behave and communicate together. Collaboration is encouraged this way. 

3. Build positive relationships

Teachers have the biggest influence on student achievement in the classroom. If you want to foster a sense of purpose, belonging and connection, you can assign a teacher to spearhead the campaign. While it is a good idea to allow independence so students can learn on their own, they also need guidance to keep the team moving. Their progress must also be monitored and if there are challenges along the way, the leaders must also address these. 

4. Promote natural learning

Student engagement continues if there is still an urge to understand and learn. Keep them focused on the goal and purpose of the organisation. It will also be a good idea if you try to connect them to people they are impacting. It will help them realise that they are indeed helping a community. Connecting them with people that benefit from their effort will inspire motivation and let them know that their efforts are not wasted. 

3 Steps To Ensuring Commitment From Your Board

A board member plays an important role in your organisation as they are responsible for proposing an event that will be crucial to the success of your campaign. Ample preparation must be kept in mind to ensure that the event will go as planned. However, if your board lacks commitment, there is a slim chance that you will get the result you are looking for. Special fundraising events are not only intended to raise money as it is also a chance for you to get clients, thank your current donors, build membership and even introduce prospective donors to your campaign. There are three ways you can get your board to commit to your fundraising event. 

1. Ask each board member of their commitment

It is easy for board members to say they are fully committed, but after the meeting, most of them become uncertain. Instead of assigning everyone to sell tickets or fundraising items, ask each of them for a specific commitment. Ask them what they can contribute to the organisation to ensure its success. There are board members who are good at process management and there are those who have a knack organising the event. It is important to know what your board members are good at so you get them involved in a task they want to participate in.

2. Debrief

Preparation does not only start from the beginning of the event, but also towards the end. Ask your members how much time it took them to accomplish their goals. Get to know the things they could have improved and find out if there are things that might have been done differently. Their expectations must also be set that fundraising is not just about raising money but also raising friends.This way, you will have a list of notable names who can be your likely candidate for next year's fundraising event. 

3. Set expectations

Your staff must also know what to expect from the event. Since they are going to be an important part of it, their expectations regarding participation must be properly set. They should also be made aware that participation is still part of their work as a board member.  

It is also worth-noting that special fundraising events are time consuming. They require sufficient preparation so things go as planned. If you cannot get board members to commit to the event, the idea of organising an event can be exhausting and frustration. Be sure to have enough donors and volunteers for the event. People must also be close to your mission to ensure commitment.

Do You Take Care Of Your Volunteers?

Fundraising provides fun and rewarding experience. You also owe the success of your campaign to the people who undyingly support your cause-these are your donors, supporters and volunteers. When there is little time, but so much work to do, volunteers make it easier for you to carry out the day to day task. However, there are some instances when volunteers also feel the stress of trying to accomplish your goals. Without recognition, it is easy for volunteers to leave as they do not have good reasons to stay to begin with. If you want your relationship with your volunteers to prosper and last, here are some things to keep in mind: 

1. Provide substantial training

Volunteers may already be passionate about what they are doing, but this does not mean they already know the ins and outs of fundraising. You still need to lead them in the right direction by showing them the steps and letting them practice. It will also be helpful if you allow them to ask questions. When you have happier volunteers, you will also have higher revenues. 

2. Provide the right materials and support

Aside from training, volunteers also need materials and support to ensure success. They should have printed copies of training materials and sufficient supply of items needed for fundraising such as donor envelopes, order forms, annual reports, brochures and many others. There should also be a support readily available when they need assistance. 

3. Be open to new ideas

Volunteers must also be encouraged to make use of their creativity by sharing their ideas. While you may have some policies and protocols in place, this does not mean that you should be rigid all the time. Volunteers also need some opportunities to grow so they can excel at what they are doing. 

4. Track progress

Encouragement is important to your team of volunteers. Tracking their progress involves monitoring people who are working and contributing to the success of the organisation. If you happen to notice that some are no longer motivated to keep going, you should help them regain their confidence. If something is stopping them from doing their best, schedule a coaching session so you will be able to find out what really is wrong. 

5. Thank your volunteers

The entire process of fundraising can be tiring and tedious. Volunteers deserve recognition because of their efforts to make the event possible. Never forget to praise and thank your volunteers. They will surely appreciate this one simple gesture.