Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

5 Ways To Improve Your Fundraising Event Strategies

5 Ways To Improve Your Fundraising Event Strategies

Fundraising events provide a great way to engage with your supporters and bring in donations. Organisations make sure that supporters are going to an event with a fun and energetic environment. There are lots of ways to organise a fundraising event such as planning a large gala, community-based school auction and many more. However, planning a fundraising event must be done carefully to maximise donor engagement. Aside from modernised fundraising techniques, organisers must also mobilise the supporter networks. 

1. Create an online campaign

A really effective fundraising campaign can raise vast amounts of cash each year. Crowdfunding is probably one of the revolutionised fundraising campaigns with a simple concept. If your fundraising story is impactful, you will surely win the hearts of supporters. This fundraising method considers online networks to be a useful tool to spread the message. The success of this method depends on the effectiveness of spreading the word. When pairing your fundraiser with an online campaign, be sure to stay active online, be visual and tell your story. 

2. Create a mobile-friendly website 

In the age of smartphones, supporters are more likely to support your campaign if you have your own portable fundraising tools. These days, donors are more comfortable using their smartphones for making a donation than other payment modes. You can take this as an opportunity to connect with your donors or supporters. Mobile giving technology is simple, speedy and hassle-free. 

3. Promote your campaign

Donors are essential to holding a successful fundraising campaign. You will need to advertise your campaigns so you can increase brand awareness. For your campaign to thrive in online environments, you need to fully brand your event, work closely with supporters and use traditional methods alongside digital campaign techniques. 

4. Engage with donors

Although everyone considers donor acquisition as a vital component of fundraising, the relationship does not end after your donor confirms donation. In order to secure recurring donations, donor engagement should be given importance. If you want to keep your donors commitment for the long haul, thanking them and providing updates are a great practice. You can also connect with your donors by calling or sending them email. As much as possible, you should not include a donation request in every communication. 

5. Invest in good software

It is not easy to manage a fundraising campaign. In fact, the tasks involved will surely have your hands full. Even planning can be made easier if you take advantage of software. It reduces manual tasks so you can execute your event successfully. The planning process will be smooth sailing because the software takes care of everything else. It allows you to focus on engaging your donors or supporters. 

All You Need To Know About Cookie Dough Fundraiser

All You Need To Know About Cookie Dough Fundraiser

There are too many fundraising ideas out there, but cookie dough fundraiser is the most popular. However, before you consider choosing cookie dough as a fundraising idea, you need to make well-informed decision. For first-time fundraisers, weighing the pros and cons will help you decide. Gourmet cookie dough fundraiser is one of the best choices to consider especially for school fundraising. Gourmet cookie dough is popular and easy to sell. There is no need to guess the portion sizes as they are based on proportioned cookie dough. 

All you need to do is to put the portions on the cookie sheet and bake them. Freshly baked cookies are made of high quality ingredients. You can also choose from a great selection of flavors so your customers will not get bored with the same flavor. You can also be sure that this fundraiser is flexible and profitable. 

Can anyone generate profit from cookie dough?

It is important to note that the steps involved in the cookie dough program must be followed to ensure an error-free fundraising campaign. You can definitely generate profit because its taste will surely make customers come back for more. You don't have to consume the cookie dough in one sitting because it can be refrigerated.

As the holiday season is getting near, why not surprise families with the best tasting cookie dough? This is considered as one of the best selling fundraisers because they are inexpensive. The cookie dough can be refrozen so the last crumb will not be wasted. It is a perfect fundraising idea for 4th term because it is an order form drive. You don't have to chase people to sell your stock. There is a 3 week selling period provided for families as well. Once the order is placed, the cookie dough will be delivered within two weeks. 

The cookie dough lets you earn an average of $3.50 per tub. You can also maximise your sales by providing a free incentive prize program. You can even set an online store for your supporters. Each cookie has an exceptional gourmet taste. It is easy to distribute and can be stored without refrigeration required for up to 8 hours. It can also be refrigerated for up to 4 weeks. If you are worried about counting cash, the best thing about the cookie dough fundraiser is that you have less money to count. If your supporters have their own online shop, the sales and profits will also increase. 

Why Is It Easy To Generate Profit From A Cookie Dough Fundraiser?

Why Is It Easy To Generate Profit From A Cookie Dough Fundraiser?

Cookie dough fundraiser appeals to both children and adults because it is easy to sell and it generates profit quicker than other fundraising ideas. For schools holding a fundraising event, a cookie dough fundraiser is a way to go because it does not have to be made out of scratch. A tub of cookie dough can also be refrigerated for later use. 

A cookie dough fundraiser is not only ideal for schools but youth groups, sports teams and churches as well. It can also be used as an add-on to other fundraising activities and events. If there is a large gathering of adults and children such as pep rallies, musicals, plays, picnics and parties, cookie dough fundraiser will surely complement the occasion. 

Since almost everyone loves cookies, there is no doubt that this fundraiser is irresistible. They are considered as an all-time favorite of kids and their parents. For potential donors who understand the value of a fundraising event they are supporting, cookie dough fundraiser will not be difficult to sell. You can also choose from a range of different flavors to satisfy anyone's taste. 

When offering a cookie dough fundraiser to potential donors, it is important to let them understand its value. Once donors understand the value of the cause they are supporting, selling them will not be a challenge. 

The advantages of a cookie dough fundraiser

Buying cookie dough fundraiser gives you the opportunity to generate profits to support your cause. Customers have the option to thaw the dough and get only the portion they want. They can also refreeze the tub if they want more. The cookie dough can be frozen as many as five times without worrying about losing its quality. 

Billy G's Gourmet Cookie and Biscuit Dough

The Christmas Season is the perfect time to enjoy Billy G's Gourmet Cookie and Biscuit Dough. With its exceptional taste and quality, there is no reason you will not be able to generate a decent profit. Packed in 1 kg tubs, the cookie dough is bursting with different flavors all of which can please your taste buds. 

If you are busy, you can still hold a cookie dough fundraiser as it is easy to set up and all the fundraising materials are supplied. You will also have your online shop so customers can conveniently place an order for the products online. With this added convenience, you are more likely to increase your sales and profits as well. 

How To Maximise The Effectiveness Of Online Fundraising?

How To Maximise The Effectiveness Of Online Fundraising?

Although not everyone has the ability to take full advantage of digital technology, there are ways we can minimise its effectiveness by following some simple steps. Online fundraising is considered as an effective way of gaining more donors. All it takes is for everyone to know how to raise prospects' brand awareness using online fundraising. 

1. Create a donation page

Donors are more likely to give a second donation if you are using a branded page. A branded page serves as your online identity that lets your donors know what you do and how you are helping others through your fundraising campaign. The World Wide Web is full of complexities, but once you know how to take full advantage of it, you will not only improve your online presence but gain traction as well. 

2. Start an email fundraising campaign

Email marketing helps you gain additional donors. This becomes an effective marketing weapon if you take the time to gather your supporters' email addresses. Knowing that what you are doing is something they can all relate to will have a strong appeal and impact. Send emails to provide updates, tell your fundraising story or even give your audience an idea of your mission and vision. 

3. Convert social followers into donors

With the advent of social media, it seems easy to reach out to prospects especially when you know that your social followers are interested in what you do. Why not seize the opportunity to turn your followers into donors? This can be done in many ways such as sharing your donation link in social media posts or including a call to action in your posts. Not only do millennial donors prefer giving by social media but Gen Xers and Baby Boomers as well. 

4. Place a donate button on your website

Each visitor is a potential donor. Another way you can use online fundraising to gain donors is by placing a donate button on your website. It should be placed somewhere visible to your audience or prospects. You can also link the donate button to a donation page so it will be easier for them to donate on the spot. Give them an option to donate on mobile or desktop. You can also use a widget where donors can conveniently give directly without leaving your page. 

Online fundraising is an easier way to reach more donors. For every page visitor, there is a great possibility that you can convert them into long-term donors by giving them the information they need about your organisation. Once they are aware of your mission and vision, it will not be difficult for them to decide whether to give or leave. 

Rules For Succeeding As A Fundraiser

Rules For Succeeding As A Fundraiser

Being a leader of a fundraising organisation can be demanding as you have to make sure that your members are taught the golden rules for fundraising success. If volunteers or supporters are not 100% committed, it will be difficult for you to execute your plan. Fundraising success requires hardwork not only from members, but also from leaders. Here are 5 golden rules of fundraising success:

1. Build relationship with your donors: Donors should not be perceived as someone who makes a donation. They play an important role in making sure that fundraising goals will be accomplished at a given time. Once donors make a commitment to donate money, it is also your obligation to keep in touch with them so you will know how they are doing. They are not only the person who makes a donation as they also contribute to the success of the fundraising organisation. 

2. Educate donors about the cause they are supporting: Donors decide to leave if they do not know where their money is going. It is important to fundraising leaders to let donors knokw about the impact they make on your organisation. By showing the results, giving updates and sending stories provide donors an opportunity to know your organisations well. It only shows them that you are eager to give them results they are looking for. 

3. Allow donors to make a difference: Not everyone can give their loyalty to your organisation unless they know the role they play. Donors find it useless to support your organisation if they do not find personal fulfillment. It is important that you a creative way to keep donors interested. As you welcome them, you will also have to find other ways to make every moment as compelling as possible. 

4. Build trust: Donors feel they are deceived when they do not hear from you after you receive their donation. Dishonesty can lead to doubt and when donors find no reason to stay, it will not be difficult for them to decide to leave your organisation. Trust and transparency are two of the most important ingredients in building trust. 

5. Respect donors: Your organisation may say the right words or even tell donors about their importance, but this will not matter if you do not have not prepared any concrete steps to prove that you can walk the talk. Show donors that you truly care. Outline principles of your service and discuss them with members and donors. 

How To Prevent Donors From Leaving?

How To Prevent Donors From Leaving?

There is no guarantee that donors will remain loyal to our organisation because any misstep can cause them to leave. Even a successful event will not prevent them from leaving. We may tend to overlook simple things such as cultivating loyal donors. This is where the problem lies. Being complacent and not taking care of our donors can build more walls than bridges. Here are 5 strategies we can apply to keep donors engaged and interested throughout the year:

1. Stay in touch

According to a study conducted by Bloomerang, 9% of donors decide to leave because they could not remember giving in the first place. It is natural for donors to easily forget about our organisation unless we stay in touch. It is not enough that we set an auto responder that will send thank you messages to people who make a donation. We need to keep everything personal. This is where regular communication comes into play. We should make it a habit to ask how donors are doing. Staying in touch with them will also be a reminder of their good deed. 

2. Show donors they matter

When donors do not feel that their support makes a difference, being loyal to our organisation will not make any sense to them. We can tell donors they matter by telling them of the impact they made for making a donation. However, we must also take good timing into consideration. After a donation is made, do not wait a week to send a letter. Sending an email immediately matters especially when it comes to reminding donors that our organisation needs and values them. 

3. Be transparent to donors

Donors also want to know how we are going to use the money they share. Although they are not demanding for a detailed balance sheet, they want to hae an idea how the funds will impact our efforts. We can provide updates by publishing our project updates and stories on our blog. We can also send email newsletter containing the things we have accomplished from their donation. 

4. Never forget to stay thank you

It may be a very simple gesture, but it is the most forgotten expression that causes donors to leave. Saying thank you reminds us that we are human and that we are interconnected with others. It is our simple way of expressing our gratitude to donors who unfailingly share their money so we can make our goals happen. We should say thank you in a way that donors will notice. 

5. Keep donors happy

Providing excellent customer service is important in donor retention. We should promptly answer questions and extend a helping hand to donors who need assistance especially if they are new to our organisation. Donors will not hesitate to leave due to poor communication and service. 

Donors are vital to the success of our organisation. Without them, we will not be able to accomplish our goals or meet our primary objectives. Donor investment starts with making sure we nurture a positive relationship. 

Avoid These Mistakes When Creating A Fundraising Website

Avoid These Mistakes When Creating A Fundraising Website

Our website represents our fundraising organisation. It shares our mission, vision and core values with our audience. The first few seconds are essential to capturing our potential donors' interest. However, launching a website does not always yield positive results. Sure we have spent many sleepless nights ensuring we get our web design right, but there are other elements that we tend to miss out. We wonder why we do not have enough sales and inquiries. 

Another bad news that we need to face is the high bounce rate. Despite the fact that we have spent a lot of money trying to make the website look absolutely stunning, we are not getting the results we have worked hard to achieve. 

Surprisingly, the mistakes we commit are not too technical. We often miss out on the basics of web development. These are three possible website mistakes we commit:

1.Too much/Lack of information

As a fundraising organisation, isn't it imperative that we tell people what we really do? We may offer our products and services, but our audience do not have the slightest idea about our cause. There are also instances when we give too much information that our audience becomes lost. 

The way to convey the message to our audience is to keep everything simple and clear. We need to start describing our business by cutting out too much detail. We know it may take a while to find the exact words to describe our organisation, but the first 5 to 10 seconds are precious. Choosing the right words will give our audience an idea who we are and what we do. 

2. Not connecting with the audience

Why is it easy for our audience to choose our competitor? Our potential donors commit to us when they feel connected with our cause. Do we tell a touching story? Are the images compelling? 

Are we engaging our audience? It is difficult for our audience to stay when they do not feel connected with the goals we want to accomplish. If we want our potential donors to stay committed, we need to explore their pain points, tell their story and make them feel that we are supporting the same cause. 

3. Providing boring and unengaging content

Going into too many details can bore customers and it will not take a minute for them to decide if they should stay or choose a competitor over our website. Prospective donors will appreciate it if we get straight to the point. They do not want a detailed account of how the organisation was formed. 

A few sentences about the background of our organisation will suffice. Keep in mind that the prospects do not have time at their disposal. They want straightforward content that will help them decide whether to stay or leave. 

Hiring Committed Volunteers For Your Fundraising Organisation

Hiring Committed Volunteers For Your Fundraising Organisation

Having people to support your organisation is a huge advantage because it only goes to show that they have a heart for supporting a good cause. And while many are called, only a few will be chosen because not everyone can be 100% committed especially when the going gets tough. The hiring process is an important step to identifying willing candidates. Although there are many prospects that will offer to volunteer, once the program starts, only a few will show up. Here are 4 tips to consider when hiring volunteers. 

1. Create an online application form

It is difficult to answer questions related to volunteering when you have a lot of things to do. As a leader, you are not only tasked to take care of volunteers but to make sure that other responsibilities are not overlooked as well. An application form will help save both time and effort. Here you can get a list of potential volunteers that you can rely on during the fundraising campaign. When creating an online application form, make sure that you have a field that will allow your potential volunteers to provide a summary of their most recent volunteering experience. It is important to know whether or not they have done any volunteering jobs in the past because it will help you gauge their commitment and determine the skills they have. 

2. Shortlist candidates

Not everyone who filled out the application form can qualify for the volunteering job. There are who just got carried away because of peer pressure. This is the stage where you have to screen candidates. Shortlisting candidates will involve knowing the experience they have as a volunteer and their commitment. One mistake that organisations often commit is hiring everyone who fills out the application form without taking the time to find out if all of those who volunteered are really committed. Shortlist those who have the potential to help your organisation succeed. 

3. Conduct a personal interview

Do not wait for the event to start before scheduling a meeting with your volunteers. Starting a casual conversation will help you gain a deeper understanding of how passionate the volunteer is. Asking the right questions will also give you some hints if you have indeed chosen a deserving person. Aside from asking them about their past volunteering experience, you will also have to find out about the problem-solving skills. There are willing volunteers who easily give up once they are faced with problems. 

4. Train new volunteers

Although new-hires have prior experience, they may encounter tasks, which are unique to your organisation. Aside from hiring volunteers who are strong cultural fit, it is also important to consider people who have skills. Go for someone who is trainable and has innate qualities that can take your organisation to the peak of success regardless of the amount of voluntary work they provide. 

4 Types Of Fundraising Every Organisation Can Consider

4 Types Of Fundraising Every Organisation Can Consider

When it comes to choosing a fundraiser, organisations cannot easily make up their minds because of the options to choose from. Even for beginners, the chances for success is still high. You just need to choose the type of fundraiser that will cater to the audience you are trying to target. 

1. Host a fundraising event

There are many ways you can get potential donors together in one venue and one of which is by hosting an event such as a golf tournament, 5k and gala. Aside from creating a memorable experience, you will also bring awareness. Events must be carefully planned with a purpose. 

2. Online donation

Organising an event does not have to happen in a specific venue because asking donations can also be done online. However, this type of fundraising is not as simple as creating a website and expecting people to click the 'donate' button and voila! instant donation. You will need to tell a story and toss a number to get the transaction processed. You can set up an online registration and also add an option to donate on the website. The donation page should give donors the option to make a donation upgrade.

3. Crowdfunding

Speaking of online donation, leaders can also encourage supporters to create a page that they can share with their friends and family. Crowdfundraisers can either stand alone on their own or they can also be paired with a fundraising event. Supporters will be the ones to spearhead the event making sure that all networks are used to maximise the effectiveness of this type of fundraiser. 

4. Auction

A silent auction can also complement an existing event. Donations can be obtained from purchasing tickets. You will also have the option to have any number of items available for auction. This technique will boost the donations and attract potential donors. 

You can also mix any of these types of fundraising to boost your efforts. If you have many supporters, it is possible to incorporate at least 2 or three fundraisers. It is also important to note that organising an event must also be coupled with commitment and hard work. 

Common Mistakes Volunteer Programs Make And How To Avoid Them

Common Mistakes Volunteer Programs Make And How To Avoid Them

The effectiveness of volunteer programs depends on management. Fundraising may be a rewarding experience, but you will only develop a deeper relationship with volunteers if they are nurtured and cultivated. Here are three common mistakes made when managing volunteers and their solutions. 

1.Inconsistent communication

Communication is an important aspect of managing volunteers. Regular communication helps you identify the challenges in your organisation and how they can be resolved. Poor communication will fail to receive your instructions and will know nothing about volunteer opportunities. It will also be difficult to understand the expectations and responsibilities. 

If regular communication is one of the problems that your organisation is facing, you can utilise management software so you can automate and track communications. It is essential to appoint communications team to delegate communications-related tasks. You can also make communications more regular if you pay attention to the communication preferences of your volunteers. 

2. Not inspiring volunteers to succeed

While people who volunteer want to make a difference, they are not confident in their abilities because they do not feel appreciated. Even if most of these volunteers have the passion to create a fulfilling experience, it will be difficult for them to perform well if something is holding them back. 

There are many ways to empower volunteers such as focusing on your mission. When your volunteers know that your organisation is meaningful and impactful, they will perform community service and feel a sense of satisfaction. Aside from focusing on your mission, you will also need to develop onboarding strategy so they do not take the role unprepared. Also, you will need to set clear expectations for each task to ensure that your volunteers will succeed in their roles. 

3. Not identifying your volunteers' strengths

There is also one game-changing element that you need to keep in mind when managing volunteer program and one of which is to discover the strength of your volunteers. It is important to assign them roles which can help them thrive. Without knowing the volunteer strengths, you will never know the role aligned with their beliefs. 

In order to identify their strengths, searching for skills you need should be a priority. You will also need to create comprehensive volunteer profiles using volunteer database or CRM. This way, you will be able to know some volunteer information that will give you an idea how you can make the most out of your volunteers. When volunteers are aware of their strengths, they will be able to enjoy what they are doing and perform well. It will not be difficult for you to engage them as well. 

4 Habits of Highly Effective Fundraising Organisations

4 Habits of Highly Effective Fundraising Organisations

When it comes to succeeding in your fundraising campaign, commitment, hardwork and leadership play an important role. You may have talented and skillful members, but without leadership, it will be difficult for everyone to work towards the same goal. Highly effective leaders are not just sitting and waiting for results to happen. They are making an extra effort to make a difference. Here are the common habits shared by these organisations:

1. They practice leadership

Leading by example is one of the best ways to instill good values in staff or members. If leaders are only known for giving directions without putting words into actions, members will get easily stressed because they are the only ones who are making an effort to make the plan work. Without initiative from leaders, it is easy to pin the blame on staff when things go wrong. Practicing leadership makes members realise they are not alone in their quest for supporting a good cause. 

2. They model wisdom and patience

Not everyone can share the most insightful ideas during meetings, but this does not mean that the fundraising plan is not going anywhere. These people do not lack idea, they just lack confidence to make a contribution to the organisation. When leaders model wisdom, members will also be inspired to do the same. Even when your members have shortcomings, leaders must have patience to deal with mistakes because it is only through mistakes that members can become better. 

3. They welcome growth and learning

A true leader attentively listens and soaks up in a wealth of information. They also ask powerful questions to shed light on the issues that hamper their ability to move ahead. When leaders dedicate time to grow and learn, members can also gain more insights, which they can use to accomplish fundraising goals. A leader who is not afraid of learning can also inspire and guide members to become a great example to the community.

4. They are both optimistic and realistic

While setting goals inspire members to work harder, realistic expectations must also be set to ensure that these goals are aligned with the organisation's objectives. Mapping out a strategy and preparing for challenges will help you fulfil your organisations short-term and long-term needs. 

Volunteers Are An Extension Of Your Staff

Volunteers Are An Extension Of Your Staff

Volunteers may not always be in the limelight, but they are considered to be a vital part of your organisation. Aside from producing change, they are also doing the most challenging work. Organisations that have realised the benefits of recruiting a solid group of volunteers will make an effort to provide training so they become an asset. There are some simple ways to manage volunteers:

Create A Training Program

A training program is essential for organisations who rely heavily on volunteerism. This is even a need if you have a large group of volunteers. A training program requires a lot of time and energy because you need to coach volunteers and assign a specific task so you will know what they are good at. They may not get it right the first time around, but there will always be plenty of rooms for improvement. The most important thing is that they are learning from these mistakes. 

Manage Burnout 

There are times when stress cannot be avoided especially when there are tasks you need to fulfil. If you only have limited budget and volunteers, you will need to maximise your effort so you can accomplish your goals. However, working hard can also be tiring. 

When stress starts to kick in, leaders need to find ways to manage and prevent burnout. When it comes to scheduling teams for a meeting, setting realistic goals must be observed. This is because not everyone can commit to a full-time work as a volunteer. When they are not given appropriate breaks, it is easy for volunteers to become stressed. Check their availability to find out how you can work together. 

Screen Volunteers

Although it is good to have volunteers to help you lighten your load, it does not mean that you have to be obligated to accept them without knowing what they can do. It is important to accept volunteers who fit your culture and demonstrate the willingness to help. Some are eager to volunteer for no reason. Make sure you choose people who can handle a delicate and challenging situation. They should also be aware of the cause they want to support. Once you have accepted volunteers, bridge the gap by communicating with them regularly. It will also help if you touch base with them so you will know the progress of their work. If they need help with their task, get someone who can provide them help. 

5 Things You Need To Create A Successful Fundraising Event

5 Things You Need To Create A Successful Fundraising Event

In holding a fundraising event, it is important for the guests to have a memorable and enjoyable experience. Not everyone can organise an unforgettable event. This is why months of preparation is needed to ensure that there is enough support from donors, volunteers and staff. There are five things you need to make the fundraising event a huge success: 

1. Budget

Drafting a budget is the first step to organising a fundraising event. It gives you a clear perspective about the amount of cash needed for the entire duration of the event. It will also provide an estimate of the potential funds expected to be collected. It is also important to have a realistic attitude to avoid disappointment once the event is over. Along with drafting a budget, setting timelines will also be imperative. You may also want to consider some chances of cash sponsorship as it is considered to be an important contribution to a fundraising event. 

2. Plan

Now that you have analysed your budget, you need a plan to know how you are going to organise the event. A fundraising event is not something you just think of doing without carefully planning for it. You need to research or even curate ideas as these will serve as your guidelines. You will need to prepare your mood boards, contact lists and even deadlines to make sure that your goals are met within the agreed period. 

3. Venue

Location is also another factor to be taken into consideration when organising a fundraising event. You cannot just pick a location without doing a thorough research. The location must have a significant impact on the attendance and should create a welcoming atmosphere. It is also essential that the location is accessible to your audience. The venue must also be checked what else it can offer when it comes to special promotions and discounts. Even when selecting a venue, the budget must be reviewed. 

4. Sponsorship

You may not have enough cash to organising a fundraising event on your own. With that said you need some helpful contribution from your sponsors. Keep in mind that you will be spending money on printing, beverage sponsors and audio-visual. Choosing event partners must be done in a strategic manner. 

5. Resources

Part of organising a fundraising event is making sure that you are spending your money wisely. This is where assessing your available resources comes into play. Before you make any final decisions, research and budget so you will know how much you are going to spend. You may also outsource experts if you want to be cost-efficient and effective.

The Responsibilities Of Board Members In Meeting Fundraising Objectives

The Responsibilities Of Board Members In Meeting Fundraising Objectives

Many perceive fundraising as merely asking money from donors while board members sit back and wait for the result. Each and every member of the organisation has to exert effort to meet objectives and achieve goals. If you are a board member, here are fundraising responsibilities that you need to fulfil. 

Donate Regularly

The organisation needs regular financial support to function. As a board member, making regular donations is expected. This gives other members an idea that you are leading by example. If your organisation is selling chocolate bars, scratch cards and other fundraisers, you need to make yourself available to purchase these products. When other people see that board members provide financial support to their own organisation, it will not be difficult for them to do the same. 

Understand How The Fundraising Program Works

Many organisations consider generating contributions a daunting task. The culprit? Board members do not fully understand how the program and its strategies work. As a result, board members are not sure how and when to start. Fundraising programs must be explained so everyone in the organisation is aware of the goal of raising money. Breaking down a profile which includes the amount required for the program can provide a better idea of the direction the organisation is taking. 

Communicate With Donors About The Organisation

Communication is important in every organisation. Discussing the fundraising program and the challenges it entails will help members to understand how they should advocate for it. Even when it is not yet fundraising season, members will be ready to encourage a donation because challenges, updates and some interesting stories are properly discussed. 

Know Prospective Donors

Members will not always get a "yes" when asking for donation, but this does not mean that members should stop trying. Once they are trained to talk about the organisation, identifying prospective donors will not be a challenging task. Social gatherings and parties are some of the best avenues for meeting donors and discussing the possibilities. 

Thank Donors

Although thanking donors is the easiest task, it is often forgotten. This is why some donors are no longer inspired to make another donation. Thanking donors can come in many forms such as sending thank you notes, thanking them personally and many others. Board members should make it a point to encourage others to brainstorm for fun ways to thank donors. 

Fundraising events and activities do not have to be stressful. It is important that board members are taking an active role to ensure success. Being supportive to your organisation will definitely have a positive effect. 

The Challenges You May Face With Fundraising

The Challenges You May Face With Fundraising

Many organisations are eager to start a fundraising campaign, but because of economic uncertainty, the dream never becomes a reality. It is not easy to reach out to a community. You will face all sorts of challenges because not everyone is willing to participate.  If you are one of those who is struggling with succeeding with your fundraising plan, may as well start with identifying the road blocks to your success:

1. Members are not committed. 

Once a campaign or event does not succeed, people will pin the blame on the fundraiser especially if it has to do with financial shortfalls. For first-time fundraisers, success is not guaranteed. Some things may not work as planned. Since you are investing time and money, making a major mistake can be an end for your organisation. Hiring a professional consultant from outside your organisation will help you to focus on your members' lack of commitment. Consultants will also give you an insight on what you should do next. 

2. Depending too much on funds. 

Depending on one source of funding is a monumental problem for most organisation. When your organisation has not yet established a fundraising function, it is expected to be in crisis once the funding is gone. A comprehensive fundraising program is important because it provides you a bigger picture of your finances. It will also give you an idea if you still have enough funds to support the next event. It is easy to say you have enough money for a campaign, but reality hits hard. The funds you thought were still enough to support your fundraising event has gone down the toilet. 

3. Unwillingness to seek donors. 

Do you believe that donors are the ones who should make the running in making a donation to your organisation? This is a dangerous assumption and a sign of passivity in seeking donors. Having a proactive attitude is essential to engage donors. If potential donors are demonstrating a strong interest in your program, staff members must be alerted to these opportunities. 

4. Missing the bigger picture. 

Fundraising is a rewarding experience, but many are still missing the bigger picture. Staff members appear to be clueless about the mission and vision of your organisation. If their tasks are not properly aligned with your organisation's objective, you will not be meeting half way. Everyone must be able to relate to the goal you want to achieve. Discover opportunities to tap into your members' potential. Give each member their time to show their talent and potential to contribute to the success of your organisation by explaining their role. 

3 Rules of School Fundraising Etiquette Every Parent Should Know

3 Rules of School Fundraising Etiquette Every Parent Should Know

Charity begins at home. This is why as parents, we should set a good example to our children by sharing with those who are in need. Everybody will agree that the most challenging part of fundraising is searching for willing donors. Trust is one issue that will hinder parents from materialising a fundraising plan. In organising a school fundraising, we, parents should have an active participation in making sure that our children are involved in the preparation process. While our children may be excited about the thought, not all of them knows the concept of giving. Since we should lead by example, here are 3 golden rules of school fundraising etiquette:

1. Make a good impression.

We are our kids' role model and what we do, they will certainly emulate. This is why it is vital for each one of us to make a good impression by possessing the qualities that will make the event a success. For instance, if we ask a prospective donor to participate in the event and they refused, we should not be upset especially in front of our kids. Rejection should not be the reason to stop trying. We should take it as a challenge. Maybe we are not creative or persuasive enough. If we show to our kids that we are easily put off by a simple no, our kids will never step out of their comfort zone to try something new. 

2. Have accountability for the money raised.

Our kids may wonder where the money we raise goes. Being truthful and transparent gives our kids an idea that we are not wasting people's money. If we receive money intended to support the event, we are responsible for explaining to our kids how we are going to use it. Don't allow kids or donors to keep on guessing about the funds we raised. 

3. Say "thank you"

We often teach our kids to be grateful for the things they receive from us and we should not be exempted as well because they look up to us. If we do not lead by example, they will never realize the importance of gratitude. Not everyone can make a donation especially when people have trust issues. It is already a big thing when people choose to donate when they can spend their money for something else instead. When kids are taught about the importance of being grateful, saying thank you to anyone who has done them favors will become a natural thing to do. 

3 Ways To Make Your Fundraising Event Memorable

3 Ways To Make Your Fundraising Event Memorable

It takes compassion and commitment to succeed in fundraising. If you don't have a heart to serve people and to influence others to reach a common goal, your fundraising event will remain a dream. They say that it takes an effective leader to  spearhead an event as challenging as fundraising. However, everyone can become a good leader by keeping a few habits in mind. Here are ways you can make your first fundraising event memorable to your members, supporters and donors:

1. Keep everyone in your organisation involved. 

It is not easy to organise a fundraising event when you do not delegate tasks to everyone in your organisation. Prior to organising an event, it is essential that you profile each member so you will know what they are capable of doing. Is someone good at interacting with other people? Do you have some creatives that can give life to a boring theme? Find out how each member of your organisation can contribute to your event. Scheduling a weekly meeting will put things in perspective. It will also be a great way for you to get to know your members more. Aside from staff or members, you should also keep donors and volunteers involved. They can make your job easier by contributing some insightful thoughts and ideas. 

2. Discuss challenges and their solutions.

Things will not always go as planned. There are instances when you will encounter challenges that will hinder you from succeeding. Whenever there are problems, make it a point to sort them out as quickly as possible. If one of your members have difficulties finishing a task, you should be the first person to find out about the root cause of the problem. People can get easily stressed when they think their efforts are going to waste. Before the situation takes a turn for the worse, talk to your team to know how you will be able to solve the problem together. Look for signs of fatigue as this can also affect your staff's performance. 

3. Plan an event that your target audience can relate to.

A fundraising event should tell a story that your audience can connect with. When your event creates an emotional connection, it will not take much of an effort to win your audience's hearts. Make your research so you will know what your audience wants. Even your staff should participate in profiling your target audience. Everyone in your community must also be informed so they will have an idea how they can volunteer and support the event. 

Why Schools Need Strong Fundraising Plan?

Why Schools Need Strong Fundraising Plan?

Schools raise funds for a number of reasons-new programs, maintain academic excellence, complete capital projects, scholarships and the list goes on. Some schools manage to survive while others are struggling. The main reason for the success of other schools is that they have a well-crafted plan. If your school simply organises a fundraising event without creating a plan, here are three reasons you should start writing a strong fundraising plan:

1. Fundraising plans let you see the big picture

School fundraising is not an easy task because it requires every member of the organisation to participate. From the smallest to the largest details, everyone needs to be involved. This is when things get tough because not everyone can commit to supporting the event due to other obligations. So how do you handle your overall fundraising strategy? Fundraising plans are going to be instrumental to this process. A written fundraising plan will help you see the whole picture. It allows you to outline your donor funnel and create ideas on how you can cultivate them. A fundraising plan should have a strategic framework which provides the tactics you use on a daily basis. The plan will help your school in terms of ensuring that the strategies are cohesive and sound. 

2. Fundraising plans ensure that the entire team is working together

Does your organisation come into a situation where your priorities are not aligned with the rest of your members? It is easy to get frustrated and confused when you and your team members are not on the same page. With a written fundraising plan, you will be able to make sure that all of you are working towards the same goals. When everyone is working together, it is not difficult for the organisation to help and support each other. 

3. Fundraising plans provide accountability

Fundraising plans provide members deadlines and responsibilities. Deadlines ensure that goals are completed and responsibilities ensure that the people assigned to perform each task accomplish each step. If you do not have any detailed deadlines and responsibilities, fundraising plans will not be executed properly. Aside from deadlines and responsibilities, the plan will also provide accountability, which is necessary for your development program. Once steps are properly outlined, you will be able to get board members, administration, consultants, alumni groups, parents and development staff involved in the planning process. 

All schools, no matter the size should focus on creating a fundraising plan not only to raise money, but also to thrive in the competitive environment of fundraising. 

What Makes A Fundraising Event Successful?

What Makes A Fundraising Event Successful?

Organising a fundraising event is one way to promote a fundraiser. Although they can be a great avenue for generating funds and attracting supporters and donors, it takes a careful planning to succeed. An event plan helps you to identify the areas you need to improve. It also gives you some insights on how well your organisation is performing. There are 5 major components you need to incorporate into your event plan:

1. Objective

Before you do anything else, start with deciding what the objective of your event is. Do you have goals to accomplish? Do you only intend to raise money or gain publicity? It is possible for some organisations to have more than one goal. Knowing the details for your event will help you to set up additional goals for your organisation. 

2. Goal

Once you have determined your objective, the next to consider is creating a goal. Your goal should be carefully planned. A goal can be long term or only focused on one event. Make sure your members are involved with the planning. Schedule a meeting with the rest of your team members so you can discuss your fundraising goal. The goals to set must also be realistic to prevent frustrating your team. 

3. Leadership

What is a goal without trusted leaders to execute plans? Leaders will be responsible for encouraging other team members to participate and contribute to the event. Aside from running the event, leaders will also ensure that fundraising goals are reached. 

4. Target Audience

Your organisation should also determine its target audience. If it is a general fundraiser that everyone can participate in, make sure professionals, parents and business people are invited. If your event is focused on a specific group of people. It is important to decide who you will invite to your fundraising event. 

5. Marketing

People will never know that you have an upcoming event unless you market it to your target audience. A marketing plan will be instrumental to promoting a fundraising event. Make sure it has all the elements needed for everyone to informed. Marketing your fundraising event can be done in many ways: direct mail, word of mouth, mailed invitations and the most popular, social media. 

6. Gratitude

The success of a fundraising event is not just because of leaders but also because of the volunteers, contributors, staff and other participants in the community. Do not forget to thank them by sending thank-you notes to everyone involved in the event. Everyone who feels appreciated will not hesitate to extend their help on your next event.

Simple Ways To Promote A Fundraising Event On Facebook

Simple Ways To Promote A Fundraising Event On Facebook

In today's digital age, Facebook is one of the most used platforms to engage existing and potential customers. However, utilising Facebook to nurture your fanbase is not easy if you do not know which features you are going to use. In order to keep your followers updated, it is essential to post updates, reply to comments and monitor Facebook activity on a regular basis. If you have an upcoming fundraising event, promoting it on Facebook is also a great idea. Here's how you can promote your event:

1. Track how your Facebook Page is doing

Paying attention to details will help you determine how your page is doing in terms of customer engagement. Check comments and updates as this will enable you track your page activity. There are two ways for you to respond faster. Add your Facebook Page to your favorites and enable email notification so you can get updates in real time.  

2. Enable Private Messaging

Things will not always be smooth sailing as you will encounter all sorts of problems along the way. Your donation page may not work properly or fundraisers may have urgent questions that you need to answer right away. Your availability is important in this stage. When you turn on private messages, it will be easy for you to respond to inquiries and resolve problems. Once the campaign is over, all you have to do is to remove the feature. 

3. Allow people to post to your Facebook page

It is not only your followers who can see your page. If they post an update to your page, their friends will also be exposed to your campaign. This is why letting people post to your page should be the best practice to follow to give you an opportunity to gain wider public reach. 

4. Boost posts

Your engagement rate should also be something you should pay close attention to when promoting your fundraising event. Boost posts with the highest engagement rate. 

5. Update your Facebook Cover Image

If you have an upcoming event, don't forget to update your cover image as well. Doing so will highlight your fundraising event. It is also essential that you include relevant links or hashtags in the cover description.

Facebook is a wonderful tool to connect with supporters, donors and volunteers. When it is properly utilised, you will be able to reach your goals not only in terms of engagement but also when it comes to increasing your donors and supporters.